Business Management and Strategy ISSN 2157-6068 2022, Vol. 13, No. 2 19 Corporate Social Responsibility (CSR): Strategy for University Sustainable Competitive Advantage Ahmed Abubakar (Corresponding Author) Faculty of Business Sohar University, Sultanate of Oman Sani Ahmed Yauta Faculty of Education Gombe State University, Nigeria Mohammed Mahmud Khalifa Department of Administration Nasarawa State University Keffi, Nigeria Received: February 12, 2021 Accepted: December 20, 2021 Published: July 4, 2022 doi:10.5296/bms.v13i2.19294 URL: https://doi.org/10.5296/bms.v13i2.19294 Abstract Corporate Social Responsibility (CSR) is generally presumed to be associated with companies in the full sense of the word, overlooking the important role of other institutions and organizations in achieving the objectives of the concept of CSR. This study's goal is to scientifically evaluate the link between corporate social responsibility and a university's sustainable competitive advantage. A conceptual model was created based on strategic corporate social innovation literature. The research was quantitative, and the variables were measured using the literature guide to build the research questionnaire. The analysis used structural equation modelling and the result revealed that Corporate Social Responsibility in relation to Customers or/and Students (CSRCS), Employees (CSRE), Government (CSRG) and Social stakeholders (CSRS) has a major impact on a university's sustained competitive advantage. Management and employees at universities can learn how to apply differentiation techniques to address community issues related to healthcare, economic, sociocultural, and