Well-Being Human Resource Model in the Collaborative Economy: The Keystone of ESG Strategy in the Tourism Sector Konstantina Ragazou 1,3 , Alexandros Garefalakis 2,3 , Christos Papademetriou 3 and Ioannis Passas 2 1 Department of Accounting and Finance, University of Western Macedonia, Kozani, Greece 2 Department of Business Administration and Tourism, Hellenic Mediterranean University, Heraklion, Greece 3 Department of Economics and Business, University of Neapolis Pafos, Cyprus k.ragazou@nup.ac.cy a.garefalakis@nup.ac.cy c.papademetriou@nup.ac.cy ipassas@hmu.gr Abstract: Sharing Economy is widely used in recent years and describes the commercial activity through online platforms, where third parties transact with each other and provides access to available resources or to resources that they do not use enough, with mainly financial motivations. Furthermore, Sharing Economy in collaboration with ESG archetypes can contribute to the sustainability of tourism and enables to the social well-being and economic growth of the sector. Thus, the aim of this study is threefold: (i) to investigate the role of the Sharing Economy and ESG practices in the well-being of Human Resources Management (HRM) in the tourism sector, (ii) to illustrate the research trends in the topic and (iii) to build a pillar framework for a culture well-being for businesses in the sector, which will be based on the principles of both Sharing Economy and ESG archetypes. To approach the research topic a five-step bibliometric analysis with R package has been applied. The bibliometric tools of Biblioshiny and VOSviewer have been applied for the analysis and the visualization of the results that come from the consideration of 593 original articles. The data were retrieved from Scopus database. The analysis indicates the role of gig economy, as the most important in the improvement of the well-being of the workforce in the tourism sector. The rapid growth of the gig economy is changing the future of employment, while can reconsider the work- life experience by allowing the workforce to select where, when and with whom they want to work. Today, businesses have the comfort of recruiting highly qualified, on-demand staffing talent day-to-day or as seasonal needs arise. Therefore, findings of this study present that tourism industry can not only survive but thrive through gig economy and offer to its human resource a work environment that will be characterized by agility, safety, balance, and sustainability. Keywords: Collaborative economy model, Sustainability, Human resources management, ESG, Agility, Tourism sector 1. Introduction A novel method of making goods and services available and using them is that of Sharing Economy. To satisfy customers’ demands for goods and services, the economic activity of Sharing Economy provides them with the opportunity to exchange with one another online (Cheng, 2016). The Sharing Economy business model has been expanded to a variety of sectors, including real estate, agriculture, etc. The key factors of the growth of this new model are mainly social (urbanization, lifestyle), economic (income limitation) and technological (possibilities internet), while it is evolving into a new form of entrepreneurship, where its fundamental basis is trust between users-consumers. However, the sharing economy model presents growth in the tourism industry, where homeowners make their properties available to visitors - tourists, against a pre-agreed price. In the last decade, the increase in demand for tourist accommodation and the various forms of crisis (economic and pandemic crisis) led to the flowering of the phenomenon (Cheng, 2016; Curtis and Lehner, 2019; Hossain, 2020). For example, the pandemic of Covid-19 came to change almost all our daily habits, to be the main regulator of the next day and at the same time to highlight and/or change data that until now were considered as milestones in the tourism sector (Hossain, 2021). By implementing the Sharing Economy model, a growing number of hosts are easily and uncommitted to using their properties for tourist accommodation, creating opportunities to increase their income. Proponents of the sharing economy emphasize that this alternative economic activity offers multiple benefits to the labor market. They note that this type of economic activity contributes to the better utilization of human resources, while the forms of work that provides let the employee to be free from the routine of mandatory hours and enable him to work where he wants, as much as he wants and as he wants. Moreover, supporters of the sharing economy counter that businesses are not burdened with permanent staff, which may not always be necessary (Ioannides, Röslmaier and van der Zee, 2018). Instead, they claim that businesses always search the labor market for people who want and are skilled in a particular job that the company needs at a particular time, 251 Proceedings of the 6th International Conference on Tourism Research, ICTR 2023