“Online strategies of brands: A case of Portuguese luxury fashion designers” AUTHORS Sandrina Teixeira José Luís Reis Belém Barbosa Sofia Ferreira ARTICLE INFO Sandrina Teixeira, José Luís Reis, Belém Barbosa and Sofia Ferreira (2023). Online strategies of brands: A case of Portuguese luxury fashion designers. Innovative Marketing , 19(1), 72-85. doi:10.21511/im.19(1).2023.07 DOI http://dx.doi.org/10.21511/im.19(1).2023.07 RELEASED ON Tuesday, 14 February 2023 RECEIVED ON Saturday, 30 April 2022 ACCEPTED ON Wednesday, 25 January 2023 LICENSE This work is licensed under a Creative Commons Attribution 4.0 International License JOURNAL "Innovative Marketing " ISSN PRINT 1814-2427 ISSN ONLINE 1816-6326 PUBLISHER LLC “Consulting Publishing Company “Business Perspectives” FOUNDER LLC “Consulting Publishing Company “Business Perspectives” NUMBER OF REFERENCES 38 NUMBER OF FIGURES 4 NUMBER OF TABLES 3 © The author(s) 2023. This publication is an open access article. businessperspectives.org