Int. J. Logistics Systems and Management, Vol. 36, No. 3, 2020 441 Copyright © 2020 Inderscience Enterprises Ltd. IoT supported SMART supply chain management for effective online retail management (e-retail) – an empirical research Samir Yerpude* Faculty of Management, Symbiosis Centre of Research and Innovation, Symbiosis International (Deemed University), Lavale, Pune, Maharashtra, India Email: samiryerpude@gmail.com *Corresponding author Tarun Kumar Singhal Symbiosis Centre for Management Studies, Constituent of Symbiosis International (Deemed University), Plot no. 47 & 48, Block A, Sector 62, Noida, Uttar Pradesh, India Email: dr.tarun@rediffmail.com Abstract: The research study presents the study of the agile supply chain working as the backbone for an online retail e-commerce system and validates the success factors for an online retail system leading to customer retention. There are some evident reasons for the customers to shop online such as low prices, shopping convenience, easy to compare, free shipping, time-saving, ease of buying and range of products. There needs to be a real-time alignment of both data and physical flow of goods in order to meet the customer expectations. Millions and billions of things are connected over the internet to form a mesh of nodes where the data gathered from these things, i.e., sensors is transferred over the internet. Such an integrated landscape of network-connected things is ‘internet of things’. This data is collated to a single console for taking meaningful decisions and improving the operational performance of the organisation. Keywords: online retail; agile supply chain management; real-time data; internet of things; IoT; e-commerce; online customers. Reference to this paper should be made as follows: Yerpude, S. and Singhal, T.K. (2020) ‘IoT supported SMART supply chain management for effective online retail management (e-retail) – an empirical research’, Int. J. Logistics Systems and Management, Vol. 36, No. 3, pp.441–461. Biographical notes: Samir Yerpude is associated with the Tata Motors Ltd. as the Deputy General Manager – Corporate IT. He is pursuing his PhD under the Faculty of Management, Symbiosis Center of Research and Innovation, Symbiosis International (Deemed University). He has various research publications in Scopus indexed journals to his credit in the area of IoT. He holds a Master’s (MBA) in Operations and Engineering in Mechanical apart from credentials of IIM courses in IT strategy management as well as customer relations management. He also possesses a Postgraduate Diploma in Material Management and Business Management along with a Diploma in Mechanical Engineering.