1. Research assistant, Department of Psychology and Counseling Iran-mehr: The Institute for social study and research, Tehran, Iran. 2. Corresponding author: Faculty member, Department of Psychology and Counseling Iran-mehr: The Institute for social study and research, Tehran, Iran. Email: Dr.me.rostami@iranmehr.ac.ir 3. Faculty member, Department of Psychology and Counseling Iran-mehr: The Institute for social study and research, Tehran, Iran. 4. Faculty member, Department of Psychology and Counseling Iran-mehr: The Institute for social study and research, Tehran, Iran. 5. Professor, Department of counseling, Kharazmi University, Tehran, Iran. Psychology of Woman Journal 2023, Volume 4, Issue 1, Pp. 1-16 eISSN: 2783-333X Analyzing the causes and factors of the difference between the girls of the generation Z and the previous generations in Iran from the perspective of social psychology Kamdin Parsakia 1 , Mehdi Rostami 2* , Nadereh Saadati 3 , Seyed Ali Darbani 4 & Shokouh Navabinejad 5 Abstract Generation Z is a generation of teenagers and young people who were born and grew up during the pandemic of social networks. This generation under the influence of these technologies has many differences with previous generations. Therefore, the current research aims to analyze the causes and factors of the difference between the generation girls and the previous generations in Iran from the social psychology perspective. The current research was qualitative research using grounded theory. For this purpose, a part of the qualitative data from the existing research was used. In addition, in order to collect data through semi-structured interviews, the population of this study was divided into two categories. The first group were experts in this field and the second group was also formed by Generation Z people of Tehran. Then, 6 experts and 23 teenagers were interviewed using available sampling method and based on opinion saturation. From the analysis and analysis of qualitative data, 3 selection codes, 9 core codes and 38 open codes were obtained, divided into three core categories, 9 core categories and 38 components. It was categorized. The results showed that the causes and factors of the difference between the girls of the next generation and the previous generations are in three main categories: 1) environmental causes, 2) cultural disjunction and 3) individual and internal factors are replaced. Keywords: Z generation girls, differences between generations, Iran, social psychology, causes and factors Cite this article as: Parsakia, K., Rostami, M., Saadati, N., Darbani, S. A., & Navabinejad, Sh. (2023). Analyzing the causes and factors of the difference between the girls of the generation Z and the previous generations in Iran from the perspective of social psychology. PWJ, 4(1): 1-16. © 2023 by the authors. Licensee Iran-Mehr ISSR, Tehran, Iran. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0 license) (http://creativecommons.org/licenses/by-nc/4.0/) [ DOI: 10.52547/psychowoman.4.1.1 ] [ DOR: 20.1001.1.2783333.1402.4.1.1.1 ] [ Downloaded from psychowoman.ir on 2023-06-21 ] 1 / 16