DOI: 10.53660/CLM-1430-23G12 CONCILIUM, VOL. 23, Nº 11, ISSN: 0010-5236 The Itacoatiara Archaeological Site, Ingá, PB, Brazil: main physical characteristics and tourist potential O Sítio Arqueológico Itacoatiara, Ingá, PB, Brasil: principais características e potencialidades turísticas Received: 2023-05-03 | Accepted: 2023-06-10 | Published: 2023-06-15 Denymagna Silva ORCID: https://orcid.org/0009-0005-7220-9334 Universidade Estadual da Paraíba (UEPB/PPGDR), Brasil E-mail: dennymagna@hotmail.com Hermes Alves de Almeida ORCID: https://orcid.org/0000-0001-5339-5120 Universidade Estadual da Paraíba (UEPB/PPGDR), Brasil E-mail: hermes_almeida@uol.com.br ABSTRACT The Itacoatiara Archaeological Site, located in the geographical area of the municipality of Ingá (7°16′ S, 35° 36' W and 163 m), in the intermediate region of Campina Grande, PB, is the main monument of indigenous tradition, with engravings and cave inscriptions. Given the importance of this historical heritage, a diagnosis of the main characteristics and potential of archaeological tourism was made, with these determinations being the main objectives. The methodological procedures consisted of applying a semi-structured questionnaire, with questions related to the social profile, evaluation of public management, tourist attractions, among others, in addition to documentary data. The main results indicated that the referred archaeological site is constituted by a group of rocky panels, with mysterious characters. Tourist activities are managed by the Municipal Secretary of Tourism and there is little participation by society. Engraved inscriptions show that it was an unusual place, although it required investment in improving transport infrastructure, signage, accommodation, tourist routes, in order to encourage archaeological and cultural tourism, with rock engravings. Keywords: archeology; archaeotourism; archaeological sites [Separadas por ponto e vírgula, começando cada uma em maiúscula, com no mínimo 3 e no máximo 5] RESUMO O Sítio Arqueológico Itacoatiara, localizado no recorte geográfico do município de Ingá (7°16′ S, 35° 36’ W e 163 m), na região intermediária de Campina Grande, PB, é o principal monumento da tradição indígena, com gravuras e inscrições rupestres. Diante da importância deste patrimônio histórico, fez-se um diagnóstico das principais características e potencialidades do turismo arqueológico, sendo essas determinações os objetivos principais. Os procedimentos metodológicos consistiram de aplicação de questionário semi-estruturados, com perguntas relacionadas ao perfil social, avaliação da gestão pública,