Research Article Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis Qaisar Khalid Mahmood , 1 Muhammad Babar Akram, 2 Muhammad Siddique Akbar, 3 and Muhammad Ishaq 4 1 Department of Gender Studies, University of the Punjab, Lahore, Pakistan 2 International Islamic University, Islamabad, Pakistan 3 Institute of Social and Cultural Studies, University of the Punjab, Lahore, Pakistan 4 Brannfjell Skole, Oslo, Norway Correspondence should be addressed to Qaisar Khalid Mahmood; qaisar.dgs@pu.edu.pk Received 24 October 2022; Revised 13 January 2023; Accepted 27 January 2023; Published 22 February 2023 Academic Editor: Zheng Yan Copyright © 2023 Qaisar Khalid Mahmood et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This study is aimed at investigating the motivational needs of Pakistani Facebook users and intended to develop a scale to measure motivation to use Facebook among Pakistani users. Opting uses and gratifications theory and reviewing the relevant literature, the researchers developed a scale comprised of six motivations. A cross-sectional survey was conducted with the university students, and 1245 university students participated in this study. The results of first- and second-order confirmatory analyses indicate that the scale was reliable and had construct validity as well. This scale confirmed six motivations as motivational needs of Pakistani Facebook users. This scale covers both social and personal needs. The findings of this study confirm that Facebook users utilize Facebook for various purposes. 1. Introduction In the last two decades, people have witnessed widespread adoption of social networking sites (SNSs) across the globe. These SNSs enable individuals to connect and interact with one another [1, 2]. Primarily, people use SNSs to develop new social ties and to maintain offline friendships [3–5]. SNSs also allow users to network with those people with whom they share similar interests or concerns [6]. SNSs are quite popular in each age group and every segment of the society [7], but young people are most vivid users of these websites [8]. In present times, the youth prefer to use SNSs for managing their social life [9]. Among the youth, university students are more inclined to use SNSs in routine life [10, 11]. Previous research indicates that 80 to 99% of young people anywhere are SNS users and the majority of them are university students [12–15]. University students spent around three hours every day on SNSs. They use SNSs excessively because they are considered “forerunners in the adoption of new communication technologies” [16]. Globally, Facebook has become a leading social network- ing site (SNS) because of its more than one billion active users [17, 18] and global user base [19, 20]. People from all over the world, belonging to the different cultures and geographical settings, are now utilizing this platform with diverse motives and gratifications [21, 22]. Due to its versa- tile users, the researchers have investigated multipurpose use of Facebook [23–25]. Likewise, like other SNSs, the majority of Facebook users are adolescents and young adults [26]. Facebook is one of the most popular social networking sites among university students [27]. Facebook was primarily designed to foster social interac- tion among university students and to provide a platform for information sharing and development of relationships with Hindawi Human Behavior and Emerging Technologies Volume 2023, Article ID 4663586, 9 pages https://doi.org/10.1155/2023/4663586