151 INDICATORS Vol. 3(2)(2021) INDICATORS Journal of Economics and Business http://indicators.iseisemarang.or.id/index.php/jebis FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN MOBILE BANKING Harries Arizonia Ismail 1 , Tri Purwani 2 1,2 Universitas AKI, Indonesia Info Artikel ________________ Sejarah Artikel: Diterima September 2021 Disetujui Oktober 2021 Dipublikasikan November 2021 ________________ Keywords: perceived suitability, perceived usefulnes, perceived ease of use, intention to use __________________ Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk menganalisis lima hipotesis yang diajukan meliputi pengaruh persepsi kesesuaian terhadap persepsi kemanfaatan, pengaruh persepsi kesesuaian terhadap persepsi kemudahan penggunaan, pengaruh persepsi kemudahan penggunaan terhadap persepsi kemanfaatan, pengaruh persepsi kemanfaatan terhadap minat penggunaan dan pengaruh persepsi kemudahan penggunaan terhadap minat penggunaan. Populasi dalam penelitian ini adalah mahasiswa Universitas AKI di Semarang. Teknik pengambilan sampel menggunakan purposive sampling, diperoleh Jumlah sampel yang mewakili sebanyak 94 responden. Data yang terkumpul dianalisis dengan menggunakan pendekatan Structural Equation Modelling (SEM) dan diolah dengan program AMOS. Hasil pengujian hipotesis menunjukkan bahwa persepsi kesesuaian mempengaruhi persepsi kemanfaatan secara positif, persepsi kesesuaian mempengaruhi persepsi kemudahan penggunaan secara positif, persepsi kemudahan penggunaan mempengaruhi persepsi kemanfaatan secara positif, persepsi kemanfaatan mempengaruhi minat penggunaan secara positif serta persepsi kemudahan penggunaan mempengaruhi minat penggunaan secara positif. Hasil penelitian ini membuktikan bahwa minat penggunaan Mobile Banking dipengaruhi oleh persepsi kemanfaatan dan persepsi kemudahan penggunaan yang dipengaruhi oleh faktor persepsi kesesuaian. Abstract ________________________________________________________________ This study aims to analyze the five hypotheses proposed including the effect of perceived suitability on perceived usefulness, the effect of perceived suitability on perceived ease of use, the effect of perceived ease of use on perceived usefulness, the effect of perceived usefulness on intention to use and the effect of perceived ease of use on intention to use. The population in this study were students of AKI University in Semarang. The sampling technique used was purposive sampling. The number of samples represented 94 respondents. The data collected were analyzed using the Structural Equation Modeling (SEM) approach and processed with the AMOS program. The result of the hypothesis shows the influence of perceived compatibility toward perceived usefulness is positively, the influence of perceived compatibility toward perceived ease of use is positively, the influence of perceived ease of use toward perceived usefulness is positively, the influence of perceived usefulness toward intention to use is is positively, and also the influence of perceived ease of use toward intention to use is positively. The results of this study prove that intention to use Mobile Banking is influenced by the perception of usefulness and the perception of ease of use which is influenced by the perceived suitability factor.  Alamat korespondensi: Jl. Erlangga Tengah No.17, Semarang, 50229 Email: harries.arizonia@unaki.ac.id