Сп. Пирински книжовни листи ISSN: 1312-6911 (Print); 2815-4541 (Online) Journal ‘Pirinski Knizhovni listi’ Година XIV Брой XIV Благоевград, 2023 | Blagoevgrad, 2023 Year XIV Issue XIV 38 VIRTUAL HORIZON – UNVEILING THE ECOLOGICAL IMPACT OF VIRTUAL TOURISM Vladimir Karadzhov South-West University “Neofit Rilski”, Blagoevgrad, Bulgaria Department of Geography, Ecology and Environmental Protection e-mail: karadzhov@swu.bg Stefan Y. Kirilov College of Tourism - Blagoevgrad, Bulgaria Department of Tourism e-mail: skirilov@abv.bg ABSTRACT: In an era defined by environmental consciousness, the concept of virtual tourism has emerged as a promising alternative to traditional travel. This article investigates the claim that virtual tourism, characterized by the exploration of global destinations from the confines of one's home through various digital platforms, is the epitome of ecological tourism. By delving into the intricate facets of this innovative approach, including its potential to reduce carbon footprints, waste production, and overall environmental impact, we aim to critically assess whether virtual tourism truly stands as the most ecological form of exploration. Through a comprehensive analysis of energy consumption, technological infrastructure, and the societal implications of this transformative trend, we endeavor to uncover the ecological merits and challenges associated with virtual tourism. Join us on a journey through the virtual landscape as we unravel the environmental footprint of this burgeoning phenomenon and explore its potential role in shaping a sustainable future for tourism. KEYWORDS: virtual tourism, digital tourism, SWOT analysis, environment, impact, evaluation INTRODUCTION: As the world grapples with the environmental challenges posed by traditional tourism, the emergence of virtual tourism presents a compelling question: Is it the most ecological form of travel? This article delves into the concept of virtual tourism, where individuals can explore global destinations from the comfort of their homes using computers, tablets, or virtual reality glasses. By examining the potential absence of direct environmental impact, such as carbon footprint and waste generation, this article aims to evaluate whether virtual tourism stands out as a sustainable alternative to conventional travel. Through an exploration of various dimensions, including energy consumption, resource utilization, and societal implications, we seek to provide insights into the ecological viability of virtual tourism and its potential to reshape the future of travel in an environmentally conscious world. Join us on this journey as we navigate the uncharted territory of virtual exploration and assess its role in fostering a more sustainable tourism industry. What is Virtual Tourism? Virtual tourism refers to a contemporary and innovative approach to experiencing global destinations without physically traveling. In this paradigm, individuals have the opportunity to explore various sights and attractions from the comfort of their homes, utilizing digital technologies such as computers, tablets, and virtual reality (VR) devices. Through these platforms, users can engage in immersive and interactive experiences that simulate real-world environments, offering a virtual substitute for traditional travel. This form of tourism leverages advancements in technology to provide users with a digital window to the world, enabling them to virtually visit landmarks, cultural sites, and natural wonders, all while minimizing the ecological impact associated with physical travel.