Global Journal of Education, Humanities and Management Sciences (GOJEHMS); Vol.3 No.1, March 2021, pg.26 - 35; ISSN(Print): 2705-2494; ISSN(Online):2705-2486 26 EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON THE PRICE TO SALES RATIO OF FIRMS IN NIGERIA MBAERI, CHIBUEZE CHARLES (MNIM) (Doctoral Student) Department of Banking & Finance Madonna University Nigeria, Okija Campus chukwubuezem@gmail.com & UGWU KEVIN OKOH (PhD, ANIM) Department of accountancy Enugu State University of Science and Technology, Enugu, Nigeria. kevinugwu@ymail.com & ABADA UCHECHUKWU DANIEL (PhD, ACIB) Department of Banking and Finance Madonna University, Okija Campus Nigeia ucheabada3@gmail.com ABSTRACT This study aimed to assess the responsiveness of firms’ market value to corporate social responsibility of consumer goods firms in Nigeria. Specifically it sought to evaluate the effect of corporate social responsibility on the price to sales ratio of consumer goods firms. The theoretical frameworks adopted for the study was stakeholders theory and employed simple linear regression using panel data analysis to assess the responsiveness of firms’ market value to CSR of consumer good firms for the period 2008-2017. The findings showed that corporate social responsibility has significant and positive effect on price to sales ratio of the sampled consumer goods firms in Nigeria. Based on the findings among others, it was recommended that Government should establish standard CSR policies and also enforce laws on firms that fail to adhere to its implementation. Keywords: Corporate Social Responsibility, price to sales ratio, consumer goods firms. INTRODUCTION Corporate social responsibility has evolved from philanthropic activities such as donations, charity and relief work done by individuals and organisations to strategic programmes that