American Journal of Humanities and Social Sciences Research (AJHSSR) 2024 AJHSSR Journal Page | 183 American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X Volume-08, Issue-01, pp-183-194 www.ajhssr.com Research Paper Open Access The Effect of Community Based Tourism on Sustainable Tourism and Tourist Satisfaction in the Koja Doi Tourism Village Alexander Helo Priyanto 1 , I Made Wardana 2 , Ida BagusKetut Surya 3 , I Putu Gde Sukaatmadja 4 1,2,3,4 Faculty of Economics and Business, Udayana University, Indonesia ABSTRACT:A concept that explains the role of local communities in the tourism industry is Community Based Tourism (CBT). The implementation of CBT in tourist villages can be successful when there is acceptance and willingness from the local community to be actively involved in the tourism sector. Tourist satisfaction is an aspect that needs to be considered in implementing the CBT concept in tourist villages. Sustainable tourism is a concept that can support the implementation of CBT. This research aims to explain the influence of CBT on tourist satisfaction partiallymediated by sustainable tourism. This research was designed using quantitative methods which aim to analyze the size of the correlation and causal relationship between variables and justify the significance of each hypothesis. The subjects in this research were tourists who had visited the Koja Doi Tourism Village with a sample of 108 respondents. The sample was determined using a non-probability sampling method, namely purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with Smart PLS version 3.0 software. The results of this research show that CBT has a positive and significant effect on sustainable tourism and tourist satisfaction, and sustainable tourism can partially mediate the influence of CBT on tourist satisfaction. Keywords-Tourist Satisfaction, Sustainable Tourism, Community Based Tourism I. INTRODUCTION The tourism industry in East Nusa Tenggara (NTT) is part of the tourism industry in Indonesia. The Central Government has designated NTT Province as one of the 10 leading tourism provinces. Currently, NTT Province has 122 Tourism Villages spread across 17 Regencies and Cities (Ministry of Tourism and Creative Economy, 2023). Yacob et al., (2021: 23) explain that a tourist village is a tourism destination area that integrates tourist attractions, accommodation, and supporting facilities in a structure of community life that is integrated with applicable procedures and traditions. A concept that explains the role of local communities in the tourism industry is Community Based Tourism (CBT). Nugroho et al., (2022) revealed that CBT is the concept of developing a tourist destination through empowering local communities, where the community takes part in planning, management and voting in the form of decisions in its development. The implementation of CBT in tourist villages can be successful when there is acceptance and willingness from the local community to be actively involved in the tourism sector. This is because local communities have cultural heritage and better understand the wealth of Natural Resources that exist in their communities. An important aspect in achieving tourism industry goals is tourist satisfaction. Tourist satisfaction is an aspect that needs to be considered in implementing the CBT concept in tourist villages (Yasir et al., 2023: 128). Mistriani et al., (2021:33) stated that tourist satisfaction is a condition where tourists' needs, desires and expectations can be fulfilled through the goods/services used. Hikmah and Nurdin (2021:98) reveal that tourist satisfaction does not only come from beautiful destinations, but also from meetings with local communities. Tourist satisfaction with CBT in tourist villages is tourist satisfaction with natural and cultural phenomena in tourism activities that tourists can enjoy with the involvement of local communities. Agbe and Mensah (2021:87) explain that sustainable tourism is a concept that can support the implementation of CBT. Basically, the concept of sustainable tourism is an alternative approach to environmental, economic and socio-cultural principles over a long period of time. Currently, many tourism development activities in rural areas still tend to exploit existing resources, so that the aim of building tourist villages is no longer for the welfare of the community and preserving the village environment (Raharjo, 2023: 67-68).