ARTICLE comun. mídia consumo, são paulo, v. 13, n. 36, p. 127-145, jan./abr. 2016 doi 10.18568/1983-7070.1336131-149 “You deface my city, I deface you”: the practice of defacing political posters 1 “Você suja minha cidade, eu sujo sua cara”: práticas de escrita urbana sobre a propaganda eleitoral Laura Guimarães Corrêa 2 Tiago Barcelos Pereira Salgado 3 Abstract This study discusses the practice of everyday people defacing polit- ical material. We analyzed photographic records of these counterpropaganda interventions in the form of text and/or images published on the Facebook pro- file “Sujo sua cara” (I deface you) and the reconstructed meaning in the new discourse produced. Observing the posters and meaning shared in these visual interactions invites reflection on the non-partisan nature of the phenomenon and (dis)belief in political propaganda, representative democracy, and the political class in general. Key-words: Discourse analysis; Belief; Visual communication; Urban interven- tions; Propaganda Resumo Discutimos algumas práticas de escrita urbana realizadas por sujei- tos comuns sobre peças de propaganda eleitoral. Analisamos registros fotográficos dessas intervenções de contrapropaganda, sob a forma de texto e/ou de imagem, 1 Revised version of the paper presented to the work group Interactional Practices and Language in Communication at the 13 th Annual Compós Conference at the Federal University of Pará, Belém state, from May 27 to 30, 2014. The present study is a continuation of “The city and its brands: writing practices on the official speech”, financed by Fapemig (Research Support Foundation for the State of Minas Gerais). 2 Federal University of Minas Gerais – UFMG, Belo Horizonte, MG, Brazil. Email: guimaraes. laura@gmail.com 3 Universidade Federal de Minas Gerais – UFMG, Belo Horizonte, MG, Brasil. Email: tigubar- celos@gmail.com