Procedia - Social and Behavioral Sciences 00 (2012) 000–000
Procedia
Social and
Behavioral
Sciences
www.elsevier.com/locate/procedia
WCES 2012
Intertextuality and Intermediality: their roles in Cross-cultural
Education
Asunción López-Varela-Azcárate
Universidad Complutense Madrid, Ciudad Universitaria 28040, Madrid, Spain
Abstract
The paper establishes the value of artistic multimodal texts as meta-cognitive tools that stage the repetition of
symbolic forms affecting psychic and non-explicit levels and giving way to the emotional interiorization of cultural
values. It revises research on intertextuality and intermediality and presents them as cross-cultural and critical tools.
Their presence in literary fiction and other artistic forms such as online creative art is contemplated as a semiotic
vantage point that helps metacognition, that is, to be conscious of how we learn when we learn. This consciousness
is the first step towards intersubjective and intercultural positions.
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© 2012 Published by Elsevier Ltd.
Keywords: Comparative Literature, Cultural Studies, Intercultural Education, Multimodality, Intermediality, Remediation;
1. Introduction: Intercultural Education in a Global World
The paradigm of interculturalism supports the proposition that cultures are enriching themselves in/via their
mutual contacts. Within a context of growing population movements, the global expansion of economy and the
revolution in the ways information is transmitted world-wide through the internet, culture, the specific entity and
content of social groups and expression of their diversity, is becoming increasingly important.
Cultural traditions are resilient and spread over long periods of time without apparent change, but cultures have
always been hybrid. In recent years, acculturation has become a central issue because individuals in diaspora -
foreign workers, international businesspeople, tourists or students in international exchange programs- can
experience living and working in another country as a stressful situation. The new environment might differ
markedly in culture and lifestyle. However, studies show that most people prefer to integrate (in multicultural
pluralist societies) rather than become assimilated (in melting-pot situations) to the host culture.
Although in some cases separation and marginalization, leading to anxiety, occur, findings in cross-cultural
research offer a basis for training programs that develop intercultural sensitivity and competence. Such skills are not
only of great importance for people who work in institutions attending to immigrants but also to employees of
educational institutions where the number of migrants of different ethnic origins grows every day. Educators can be
considered central transmitters of socio-cultural behaviour patterns and of cultural values. Thus, it is important that
they are trained in socio-cultural sensibility and intercultural competence so that they will be able to disseminate
cross-cultural knowledge, creating the basis of a society gradually developing towards pluralism and
interculturalism.