Journal of Pharmaceutical Negative Results ¦ Volume 14 ¦ Regular Issue 03 ¦ 2023 2494 Agricultural Communication In Scheduled Areas: A Study On Coffee Cultivation In The Araku Valley, Andhra Pradesh, India Dr M.Suresh ICSSR_PDF_AU Dept of Journalism and Mass Communication Andhra University sureshguf@andhrauniversity.edu.in DOI: 10.47750/pnr.2023.14.03.317 Agricultural communication aims to influence farming and farmers significantly. The most basic definition of communication is the transfer of information from the farmers to the tribal people. By doing that, communication only informs the tribal people of the inclusion of new technology, actual change cannot occur only if the tribal people also obtain the technology and the training necessary to employ it. Schedule areas agriculture is very different from plough farming elsewhere. Generally, tribal communities have low population density, undulating topography, thickly wooded areas, and transportation problems. Most of the hill tribes use shifting farming, in their cultivation. The majority of the hill tribes use shiftfog farming and sometimes prefer alternative cultivation. Tribal people still engage in shifting agriculture due to the physical characteristics of the hills, and unless forced otherwise by physical or economic considerations, they prefer this technique to permanent agriculture. The importance of agriculture communication in schedule areas and coffee cultivation in Araku Valley Andhra Pradesh are covered in the present study. Keywords: Agricultural communications, shift cultivation, coffee cultivation, araku valley, organic forming. Introduction Agricultural communication is an emerging field in journalism which includes agriculture as one part and communications in another part. Agricultural communication aims to disseminate the new trends in agriculture to the farmers. Agricultural communications, as considered here, encompasses all kinds of human communication about agriculture, food, natural resources and scheduled area's interests. Agricultural communications have evolved from a public service to a cutthroat sector where expertise in business, media, and farming is essential (Burnett & Tucker,