Dirasat: Human and Social Sciences, Volume 50, No. 5, Supplement 1, 2023
479
© 2023 DSR Publishers/ The University
of Jordan.
This article is an open access article
distributed under the terms and
conditions of the Creative Commons
Attribution (CC BY-NC) license
https://creativecommons.org/licenses/b
y-nc/4.0/
The Digital Development Media and Sustainable Development: the UN's Use of Twitter to
Disseminate the Sustainable Development Goals
Najm Abed Khalaf Alhatimi Aleessawi
1
* , Samar Makanai
2
, Kamel Khurshid Murad
2
1
Department of Researches and Studies, Association of Arab Universities, Amman, Jordan.
2
Department of Journalism and Media, Faculty of Media, Middle East University, Amman, Jordan.
Received: 11/2/2022
Revised: 14/7/2022
Accepted: 10/11/2022
Published: 30/10/2023
*
Corresponding author:
najmaleessaw@aaru.edu.jo
Citation: Aleessawi, N. A. K. A. .,
Samar , S. ., & Murad , K. K. .
(2023). The Digital Development
Media and Sustainable Development:
the UN’s Use of Twitter to
Disseminate the Sustainable
Development Goals. Dirasat: Human
and Social Sciences, 50(5), 479–497.
https://doi.org/10.35516/hum.v50i5.5
86
Abstract
Objectives: The research aimed to reveal the effectiveness of using the United Nations of the digital
media platform "Twitter" in educating the Arab public about the sustainable development goals
(SDGs), and to identify the most values included in its content.
Methods: The study used content analysis to examine (671) United Nations tweets on Arabic Twitter
from November and December 2021. Five key categories were analyzed: SDGs, communicative
dimensions, communication medium, symbolic attachment, and tweet source.
Results: Goal (16) of SDGs, which states "peace, justice and strong institutions" ranked first in
the United Nations content on Twitter (39.8%), followed by goal (13) which states on "climate
action" (19.2%). The results also showed that the communication dimension "media news" ranked
first in the tweets of the United Nations on Twitter (32.3%), followed by the communication
dimension "incitement and encouragement" (30.6%). It appeared through the results that the most
communication media accompanying the content of the United Nations on Twitter was "text with
attachment" (94.5%). The symbol # appeared in (68.4%) of the total content, while the mention @
appeared in (19.8%) of the content. It was also found that most source of tweeting was "original
tweet" (64.4%), then "retweet" (35.6%).
Conclusions: Social media platforms and networks represent an effective digital communication
environment to educate society about SDGs, and urge them to cooperate in order to achieve a
safe, stable and sustainable society.
Keywords: Sustainable development goals (SDGs), developmental media, digital media, Twitter,
United Nations.
تنمية الستدا الرقمي وال التنموي علم ال في نشرأهدتحدة لتويم ال مة: توظيف الم اف
ية الستدامة التنم
ي
لعيساوتمي الحا نجم عبد خلف ا
1 *
رمكناي ، سم
2
مراد ، كامل خورشيد
3
1
. ل ،
ّ
، لج ،
2
ل ،
ّ
، ل ، ل ل ، ل ل صح .
ـص
ّ
ملخ
الهداف أ لج " ف" مي ل ل لل ل :
فل أ
ّ
،ل .
النهجية أل ، هجل : ل ل .لح
، 2021 ( لح أ 671 . )
ل ؛ل ؛ أ أ إ ، ل ،ل ل ؛ .
لنتائج ا( : 16 ل ف ل ل " لؤ ل" ل أ ) ل
( ، 39.8 ( ل ،)% 13 ) ( "ل " 19.2 "إل ئ أ .)% ل
( ، ل ل ف ل ل " إ32.3 ( "شج " ل ل ،)% 30.6 .)% ل
لل ل ئ أ أ ئ ( أ " " ل ل ح94.5 أ .)% #
( ف 68.4 ( @ ف ل ، ف لح )% 19.8 " أ" أ أ .لح )%
( 64.4 " "إ ،)% (35.6%).
خلصة ال ،ل أ لج ل : إ
. آ أ
ت الدالةكلما ال: ،مي ل ل ، ل ل ،ل أل ل ، .