Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2006 Proceedings Americas Conference on Information Systems (AMCIS) December 2006 Structural Equation Modeling (SEM) Using PLS- Graph Sofware: A Tool for Quantitative Researchers Analyzing Path-Based Models Wynne Chin Bauer College of Business at the University of Houston Geofrey Hubona Georgia State University Follow this and additional works at: htp://aisel.aisnet.org/amcis2006 Tis material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2006 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Chin, Wynne and Hubona, Geofrey, "Structural Equation Modeling (SEM) Using PLS-Graph Sofware: A Tool for Quantitative Researchers Analyzing Path-Based Models" (2006). AMCIS 2006 Proceedings. 547. htp://aisel.aisnet.org/amcis2006/547 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)