_____________________________________________________________________________________________________ *Corresponding author: Email: anastasialintang87@gmail.com; S. Asian J. Soc. Stud. Econ., vol. 18, no. 3, pp. 27-37, 2023 South Asian Journal of Social Studies and Economics Volume 18, Issue 3, Page 27-37, 2023; Article no.SAJSSE.97800 ISSN: 2581-821X Domination and Legitimation in the Structure of the Virtual Massage Industry Duality Anastasia Lintang a* , Suraya a and Radita Gora Tayibnapis b a Mercu Buana University, Indonesia. b University of Pembangunan Nasional Veteran Jakarta, Indonesia. Authors’ contributions This work was carried out in collaboration among all authors. Author AL worked as a research designer, creating research instruments, thematic data analysis, and determining research themes. Author Suraya did the contact author responsible for the manuscript as it moves through the submission process. Author RGT search for literature and reference sources. All authors read and approved the final manuscript. Article Information DOI: 10.9734/SAJSSE/2023/v18i3658 Open Peer Review History: This journal follows the Advanced Open Peer Review policy. Identity of the Reviewers, Editor(s) and additional Reviewers, peer review comments, different versions of the manuscript, comments of the editors, etc are available here: https://www.sdiarticle5.com/review-history/97800 Received: 27/01/2023 Accepted: 29/03/2023 Published: 21/04/2023 ABSTRACT The massage industry is experiencing a change towards virtual massage parlors that serve service transactions to communicate with customers online. This is because the Covid 19 pandemic does not allow massage parlors to operate conventionally. The existence of virtual massage parlors also forms agents and structures with different patterns and systems so that there are indications of a new style of capitalism in virtual massage parlors and deviations from agents or actors. Structural theory with a qualitative approach and critical ethnographic methods with double hermeneutics are used to find a form of structural duality in virtual massage parlors that builds the movement of a remote operational system that still uses the power of domination from the house manager and creates legitimacy through communication as an instrument of power for the therapist to capitalize Original Research Article