■ Academic Paper Organisational reputation and impact on employee attitude: A case study of MTN Ghana limited and Vodafon Ghana Limited Benjamin Otchere-Ankrah 1 *, Emmanuel Senior Tenakwah 2 and Emmanuel Junior Tenakwah 3 1 Central Business School, Central University College, Accra, Ghana 2 Department of Public Administration and Health Services Management, University of Ghana Business School, Accra, Ghana 3 Department of Accounting, University of Ghana Business School, Accra, Ghana The impact organisational reputation has on employee attitude is very crucial to the fortunes of any organisation, and employees are the fuel that runs the engine of the organisation, and it is believed that their attitude towards the orga- nisation creates a positive performance for the organisation. This study, therefore, sought to determine organisational reputation and the impact on employee attitude by determining the contribution of employee in achieving the repu- tation of the organisation. The type of research design was a survey, and it relied on secondary information such as reviewing available literature and primary data through the dissemination of questionnaires. The findings suggests that employees contribute earnestly and effectively to organisations reputation, and this creates an enabling environ- ment for creativity and growth, as employees see themselves as stakeholders who play part in the achievement of or- ganisations reputation to the market. It was also revealed that when employees are taken for granted, they become dissatisfied and apathetic, which is likely to adversely affect organisational performance and goes a long way to drag the image of the organisation into the mud. It is recommended that employees’ feelings are sought on matters that affect their lives and work, and they should work under conducive and healthy environments as this would give em- ployees the feeling that their employers are concerned about their wellbeing, and this builds a positive attitude to work within employees who in turn work to achieve the goals of their organisation. Copyright © 2015 John Wiley & Sons, Ltd. INTRODUCTION According to Warren Buffett, ‘Without reputation, we are nothing’. A company without reputation has not achieved anything. Reputation is the beliefs and opinions that are generally held about someone or something. Cornelissen and Thorpe (2002) also define reputation as a subjective collective represen- tation of past images of an institution (induced through either communication or past experience) established over time. These perceptions of past ac- tion may be derived from experiences yet result in words of mouth (Bennett and kottasz, 2000). Organisational or corporate reputation is the overall assessment by groups of individual of an organisa- tion that goes beyond the assessment of a particular feature or qualities (Shenkar and Yuchtman-Yaar, 1997). Organisational reputation is increasingly identified as the most important strategic asset in value creation for the company. An organisation may have slightly different repu- tation with stakeholders according to their experi- ence in dealing with the organisation or what management have heard about it from others. Many *Correspondence to: Benjamin Otchere Ankrah, Central Business School, Central University College, Accra, Ghana. E-mail: benota27@yahoo.com Journal of Public Affairs Volume 16 Number 1 pp 66–74 (2016) Published online 14 April 2015 in Wiley Online Library (www.wileyonlinelibrary.com) DOI: 10.1002/pa.1566 Copyright © 2015 John Wiley & Sons, Ltd.