Policy and Marketing Changes to Help Curb Childhood Obesity: Government Ban vs. Industry Self-Regulation Authors: Claudia Dumitrescu, PhD (contact author) Assistant Professor of Marketing College of Business Central Washington University 2400 S 240th Street P.O. Box 13490 Des Moines, WA 98198 E-mail: Claudia.Dumitrescu@cwu.edu Renée Shaw Hughner Associate Professor of Marketing Morrison School of Agribusiness W. P. Carey School of Business Arizona State University 7001 East Williams Field Road Mesa, AZ 85212 Phone: 480-727-1570 E-mail: renee.shaw@asu.edu Clifford J. Shultz, II Professor and Charles H. Kellstadt Chair of Marketing Quinlan School of Business Loyola University Chicago 1 E. Pearson Street #418 Chicago, Illinois 60611 Phone: (312) 915-6457 E-mail: cjs2@luc.edu This article has been accepted for publication and undergone full peer review but has not been through the copyediting, typesetting, pagination and proofreading process which may lead to differences between this version and the Version of Record. Please cite this article as an ‘Accepted Article’, doi: 10.1111/ijcs.12296 This article is protected by copyright. All rights reserved.