Elizabeth A. Sharp, Dana A. Weiser, Don E. Lavigne, and R. Corby Kelly Texas Tech University From Furious to Fearless: Faculty Action and Feminist Praxis in Response to Rape Culture on College Campuses In this article, we (four faculty members) draw on a specifc rape-promoting incident on our campus as a case study for feminist faculty responses to civil rights issues on college cam- puses. We critically examine the incident and share our multipronged response as faculty members. In so doing, we highlight interdisci- plinary activism, the importance of strong visual presence of feminist faculty activism on campus, as well as our challenges and dilemmas. As a call to arms, we hope this article inspires other faculty to recognize their power and to take incisive action on their respective campuses. In September 2014, two pictures publicly emerged from a party hosted by a fraternity at our university and rapidly circulated through social media. The frst picture featured the slogan “no means yes, yes means anal.” The second picture featured a cardboard cutout of a woman’s spread legs and a sprinkler head in the place of her vulva. These images were rapidly disseminated throughout our community and soon featured in national and international news (see Kingkade, 2014a). A considerable number of students, faculty, and staff were dis- gusted, angry, and shocked by these images. A few weeks after the slogan/sprinkler event, the Department of Human Development and Family Studies, Box 1230, Texas Tech University, Lubbock, TX 79409 (elizabeth.sharp@ttu.edu). Key Words: Faculty, feminist activism, feminist praxis, sexual violence. fraternity published an apology in the city’s daily newspaper claiming that they “were mocking and holding social norms in sarcasm” (Hudgins, 2015), then the same apology was issued in our university newspaper over 7 months later (Daily Toreador, 2015). The delay in apolo- gizing directly to our university community and the fraternity’s lack of intellectual evolu- tion on sexual assault issues—as evidenced by using the same problematically-worded apol- ogy letter after many months of fallout from the incident—highlights the necessity for prolonged and sustained efforts to educate about sexual violence on college campuses. We (four faculty members) conceptualized the slogan and sprinkler incident as a teach- ing opportunity for students, staff, faculty, and administers alike, mobilizing and enabling us to forge campus- and community-wide discus- sions about rape culture, female objectifcation, male privilege, class privilege, and power. In this article, we use our concentrated and sustained response to the incident as a call to arms for all faculty, and especially feminist faculty. We share our story of how we went from being furi- ous individual faculty members to a fearless faculty collective (beyond the four of us) com- mitted to elevating feminist praxis on our cam- pus to combat sexism, harassment, and sexual assault. (We call ourselves fearless faculty, a name that originated from an athletics campaign at our university titled fearless Champions.) In this article, we foreground our response to the slogan and sprinkler incident and sug- gest that our model can be transferred to other Family Relations 66 (February 2017): 75–88 75 DOI:10.1111/fare.12238