Englisia: Journal of Language, Education, and Humanities May 2023. Vol.10, No.2, 105-118 The semiotic and modern hermeneutic review of the online Covid-19 public service advertisement texts I Gede Astawa * , Ida Bagus Gede Upadana, A.A. Sagung Ayu Srikandi Putri Denpasar Academy of Tourism, Denpasar, Indonesia Manuscript received September 11, 2022, revised October 26, 2022, accepted November 13, 2022, and published online May 7, 2023. Recommended APA Citation Astawa, I.G., Upadana, I.B.G., & Putri, A.S.A.S. (2023). The semiotic and modern hermeneutic review of the online Covid-19 public service advertisement texts. Englisia: Journal of Language, Education, and Humanities, 10(2), 105-118. https://doi.org/10.22373/ej.v10i2.15005 ABSTRACT The Indonesian government works closely with other agencies to intensely campaign for the movement against the virus corona in various ways, one of which is through Public Service Advertisements (PSAs). PSAs have verbal and non-verbal elements that contain meanings, both explicit and implicit meanings. This article aims to analyze three samples of PSAs concerning Covid-19 retrieved from three online website media, namely (1) the website of the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia; (2) Republika online; and (3) Kompas.com. This research was conducted using qualitative descriptive methods referring to the semiotic theory developed by Roland Barthes and Charles Sanders Peirce, and the modern hermeneutics theory developed by Paul Ricoeur. The analysis of the PSAs in this study was focused on verbal texts, while non-verbal texts were not analyzed deeply. From the three PSAs analyzed, the study found that the explicit meanings lying in the PSAs were to fight the coronavirus by complying with health protocols. Meanwhile, implicitly, the PSAs imply that the Indonesian people are under threat of death, the coronavirus is not a lie, nor is it a conspiracy. Keywords: Public service advertisements; Covid-19; Semiotics; Modern hermeneutics * Corresponding Author: I Gede Astawa Denpasar Academy of Tourism, Denpasar Jl. Tukad Balian No.15, Renon, Denpasar Selatan, Kota Denpasar, Bali 80239, Indonesia Email: gedeastawa@akpar-denpasar.ac.id