Citation: Hanaysha, J.R.; Al-Shaikh, M.E. An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises. Sustainability 2022, 14, 11444. https://doi.org/10.3390/ su141811444 Academic Editor: Mário José Baptista Franco Received: 8 May 2022 Accepted: 25 May 2022 Published: 13 September 2022 Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affil- iations. Copyright: © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/). sustainability Article An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises Jalal Rajeh Hanaysha 1, * and Mohammed Emad Al-Shaikh 2 1 School of Business, Skyline University College, Sharjah 1797, United Arab Emirates 2 College of Business Administration, Imam Abdulrahman bin Faisal University, Dammam 34212, Saudi Arabia * Correspondence: jalal.hanayshi@yahoo.com Abstract: The purpose of this study was to test the impact of entrepreneurial marketing dimen- sions on firm performance in small and medium enterprises. Required data was gathered using the quantitative research approach. Particularly, the primary data was obtained through a structured survey from 153 SMEs operating in Saudi Arabia. The obtained data was then analyzed through SPSS and partial least square (PLS-SEM) approach to calculate the validity and reliability for the measurement items, and also to verify the impact of entrepreneurial marketing dimensions on firm performance. The results showed that customer intensity and value creation have positive effects on firm performance. The findings also confirmed that innovativeness and resource leveraging are positively correlated with firm performance. However, the effect of risk taking on firm performance was found insignificant. Finally, it was found that proactiveness and opportunity focus have sig- nificant positive effects on firm performance. This paper contributes to resource-advantage theory and empirical literature by addressing existing research gaps between the selected dimensions of entrepreneurial marketing and firm performance. It also contributes to the theory by bringing new insights from a Middle Eastern country owing to the lack of research on this topic, particularly in this region. Keywords: entrepreneurial marketing; entrepreneurial orientation; market orientation; firm performance 1. Introduction As the current business environment is characterized by rapidly growing competition, entrepreneurial marketing has appeared as a novel concept that is attracting the attention of marketers and decision makers in several organizations. Entrepreneurial marketing has been regarded as an effective strategy that incorporates important features of entrepreneur- ship and marketing into a unique concept through which firms act entrepreneurially by using marketing processes [1,2]. The concept of entrepreneurial marketing emphasizes on new innovations and ideas’ creation based on the ability to understand market needs in an intuitive way [3–5]. Organizations that are proactively involved in providing innovative offerings and solutions for their customers are likely to obtain noteworthy competitive advantages [6,7]. According to Yang and Gabrielsson [8], firms that excel in entrepreneurial marketing tend to design their marketing programs in a completely distinctive way by emphasizing on finding new market segments instead of responding to the behavior of cur- rent segments. Hence, entrepreneurially oriented firms strive for continuous innovation, in an attempt to meet the needs of potential customers, fund new ideas, and arouse creativity among their employees [9]. Such organizations tend to be risk takers and are motivated by increased returns. The entrepreneurial marketing concept is normally allied with modern marketing prac- tices in small businesses that have fewer resources, and for this reason they must depend on Sustainability 2022, 14, 11444. https://doi.org/10.3390/su141811444 https://www.mdpi.com/journal/sustainability