1 Determinants of Consumer's Attitudes to Electronic Marketing in Jordan Faisal Al-Madi, Abdelghafour Al-Zawahreh, Suha Al-Qawasmi Business Administration Department The Hashemite University, Jordan Abstract E-marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet. When implemented correctly, the return of investment from e-marketing can far exceed that of traditional marketing strategies. This study aimed at identifying the determinants of consumer’s attitudes to electronic marketing in Jordan. A convenient sample of (400) consumers was selected from the telecommunication companies operating in Jordan. Results of the study revealed that there are a number of determinants related to consumer attitudes (perceived usefulness, information on e-marketing, perceived convenience, perceived enjoyment, privacy and security and website quality) to e- marketing. The study ended by offering a number of recommendations for the filed of study. From of which, telecommunication companies should provide an incentive program to attract consumers through the internet. The companies should provide a competent and trained personal to work and to fulfill the needs and wants of consumers rapidly and to respond electronically to consumer enquiries. Keywords: Consumers' Attitudes, E- Marketing, Jordan. International Journal of Management