International Journal of Multidisciplinary Research and Publications ISSN (Online): 2581-6187 68 Ida Ayu Dinda Priyanka Maharani, Dewi Soraya, I Gst. B Ngr. P. Putra, and Anak Agung Ketut Jayawarsa, “Strategy for Implementing Market Expansion and Implementing Financial Reports in Plantation Products Businesses in Kubu Bangli Village,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume 6, Issue 5, pp. 68-71, 2023. Strategy for Implementing Market Expansion and Implementing Financial Reports in Plantation Products Businesses in Kubu Bangli Village Ida Ayu Dinda Priyanka Maharani 1 , Dewi Soraya 2 , I Gst. B Ngr. P. Putra 3 , Anak Agung Ketut Jayawarsa 4 1,2,3,4 Faculty of Economics and Business, Warmadewa University, Denpasar, Bali, Indonesia Email address: iadindapriyanka@gmail.com Abstract— Currently, many people, especially rural communities, are involved in the plantation product processing business. Utilizing this plant can be a promising business. However, the problems that must be faced by entrepreneurs in the plantation product processing business are marketing strategies and financial report analysis that are beneficial for their business. Difficulties such as not yet wide market reach and small market segmentation cause important problems that must be faced by an entrepreneur. Apart from that, the problem of a lack of understanding regarding financial report analysis which is useful for viewing business performance in the past, present and predicting future business makes entrepreneurs experience difficulties in running their business. Keywords— Marketing strategy as market expansion, 7P marketing mix, financial report analysis. I. INTRODUCTION The plantation business is currently quite a promising business, especially for people who live in rural areas with cool climates and fertile soil. This has encouraged village communities to have plantation processing businesses. Kubu Village, Bangli Regency has a diversity of tourism potential including natural tourism potential and tourist village potential which can be used as an attraction for tourists to visit (Andriyani et al, 2017). Kubu Village has a temperate climate with high rainfall so that water reserves are available. The land is fairly flat with slightly yellowish red soil which is fertile so that it can be planted with various kinds of plants such as coffee, salak, coconut and bamboo. The area is dominated by agriculture with an area of 50ha, in the form of dry land or moorland with food crops such as cassava, sweet potato, chili, spinach and taro. Meanwhile, plantation products include oranges, mangosteens, snake fruit, durian and bananas. This shows that Kubu Village, Bangli Regency has quite large potential for agricultural and plantation products. The high number of people who still work as farmers shows that the agricultural and plantation potential in Kubu Village is still very productive. Considering this potential, the Kubu village government continues to strive to facilitate and form farmer organization institutions to develop existing natural resources. A number of farmer groups and organizations have been established to develop the existing plantation sector. Even though the natural wealth owned can be utilized, there are other obstacles in the form of marketing in developing the business. Lack of understanding of strategies for improving their business and ways to market their products, considering the current competition. The marketing strategy carried out so far has only been carried out by word of mouth. Apart from that, B does not yet have the skills related to the process of recording financial transactions properly. A marketing strategy is an integrated plan that provides guidance regarding the activities that will be carried out to achieve the goals of a business. A partner's marketing strategy can have a clear and directed picture of what will be done to use every opportunity or opportunity that exists in marketing, so that the partner's position in the market can be maintained and can be improved at the same time (Trianto, 2019). This marketing strategy is the Marketing Mix strategy. This strategy determines the best composition of seven marketing components, to reach the target market while achieving business goals. The seven marketing components consist of product, price, promotion, place, participants, process and physical evidence (physical evidence or facilities). The strategy for solving the second problem is, creating a website as digital marketing. In the current era of globalization, there is a great need for marketing in the form of real visuals displayed on technological devices. Internet media can be used as an effective means to expand the marketing network for coconut shell craft products, so that potential consumers can contact the craftsmen directly. Financial reports are a medium for entrepreneurs to find out income and expenses that occur during operational processes in one period. Financial reports are very important for entrepreneurs in running duties and responsibilities because it contains information about past business ventures. So with the existence of these financial reports, can provide guidance for companies in determining policies in the future. Financial reports can describe positions financial achievements that have been achieved by a company. II. LITERATURE REVIEW Basic marketing concepts Marketing is a social process of a person or institution's activities to meet the market's needs and desires for goods through an exchange process. Marketing can also be interpreted as several interconnected activities to fulfill what consumers need so that the company benefits from what