PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA UKM BUSRAIN SUBANG DI MASA PANDEMI COVID-19 Oleh: Eka Wahyudin 1 , Devy Widya Apriandi 2 , Estu Widarwati 3 1,2,3 Sekolah Tinggi Ilmu Ekonomi Sutaatmadja Subang, Indonesia 1 ekawahyudin13@gmail.com, 2 devyapriandi8@gmail.com, 3 estu.widarwati@stiesa.ac.id ABSTRAK/ABSTRACT This study aims to determine the effect of social media on purchasing decisions in SME Busrain Subang. The object studied in this study is Social Media as an independent variable and Purchase Decision as a variable. The sample in this research is Busrain Subang consumers. Researchers distributed questionnaires to 80 respondents. The method in this study is quantitative using simple linear regression analysis techniques to determine the effect of each variable and to find the results of the hypothesis. Sources of data used are primary data and secondary data. Data collection techniques used literature study, observation, interviews, and online questionnaires. The results showed that social media had an effect on purchasing decisions in SME Busrain Subang. The results showed that in this study there was a significant relationship value on the variables of social media and purchasing decisions. Results Based on the research and discussion entitled "The Influence of Media on Purchase Decisions in Busrain Subang SMEs", it can be taken as follows: according to the results of hypothesis testing; Partial Significance Test (t-Statistic Test), and Coefficient of Determination, is the influence between Social Media on Purchase Decisions in Busrain Subang. Suggestions from researchers Based on the results of this promotion, Subang Busrain must increase or advertise in order to increase sales. The implications and limitations of this study are that research using a small sample describes results that are less than optimal. Research during a pandemic is considered difficult because of the absence of valid social services. Keywords: Social Media, Purchase Decision, SME.