Marâji‘ : Jurnal Studi Keislaman Volume 3, Nomor 1, September 2016; p-ISSN 2406-7636; e-ISSN 2242-8914; 163-184 Cihwanul Kirom Sekolah Tinggi Agama Islam Negeri Kudus, Indonesia E-mail: mukarrom1984@yahoo.com Abstract: Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of these aspects are intended to attain responses from the targeted market. The article seeks to discuss the marketing mix strategy implemented by BMT UGT Sidogiri Pasuruan based on four “Ps”, namely product, price, place, and promotion. The study finds that the marketing mix strategy employed by BMT UGT has met the costumers’ needs in terms of product strategy, pricing strategy, distribution strategy, and promotion strategy. The study also concludes that the proper implementation of marketing mix strategy and its compatibility with Islamic sharîʻah as well as the organization’s obedience towards Islamic business ethics are among pivotal factors that have significantly influenced the development of BMT UGT Sidogiri. Keywords: Strategy; marketing mix; sharîʻah. Pendahuluan Pada era globalisasi sekarang ini, persaingan bisnis semakin ketat dan menantang. Persaingan ini, tidak terkecuali, juga dihadapi oleh lembaga- lembaga keuangan sharî‘ah. Untuk bisa eksis dan berkembang di tengah- tengah persaingan tersebut dibutuhkan strategi-strategi dan terobosan-