Jurnal Ekonomi Malaysia 26 ( Disember 1992) 3 - 20 Market Share Analysis of Malaysia's Palm Oil Exports: Implications on its Competitiveness Mohammad Haji Alias Fatimah Mohd. Arshad Abdul Aziz Abdul Rahman ABSTRACT The objective of this article is to analyse the market share of Malaysia's palm oil exports using the constant market share ( CMS ) approach in order to assess its competitiveness in the world market. Palm oil exports in period 1981·85 were analysed in comparison to the base period 1976·80 quantities. Next , palm oil exports in period 1986-90 were analysed in comparison to period 1981-85, andfinally a comparison between period 1981-85 and 1986-90. The results of the CMS analysis show that size of market is the dominant factor in contributing to the country's palm oil export expansion. The competitiveness [actor plays relatively minor role and it is declining over time. ABSTRAK Objektif artike! ini ialah menganalisis bahagian pasaran eksport minyak kelapa sawit Malaysia. Pendekatan bahagian pasaran malar ( BPM) digunakan untuk menilai daya saing eksporf di pasaran dunia. Eksport minyak ke!apa sawit bagi jangka masa 1981-85 dianalisis berbanding kepada kuantiti tahun asas 1976-80. Seterusnya, eksport minyak kelapa sawit bagijangka masa 1986-90 dianalisis berbanding kepada tempoh 1981-85, dan akhir sekali antara tempoh 1981-85 dan 1986-90. Keputusan analisis BPM menunjukkan saiz pasaran adalah faktor !ltama menyumbang kepada pengembangan eksport. Faktor daya saing memainkan peranan kedl dan sumbangannya merosot mengikut masa.