International Transactions on Education Technology (ITEE) p-ISSN: 2963-6078 Vol.1 No.1 November 2022 e-ISSN: 2963-1947 ■ 42 Copyright (c) 2021 Author. This work is licensed under a Creative Commons Attribution 4.0 Analysis of New Business Opportunities from Online Informal Education Mediamorphosis Through Digital Platforms Cicilia Sriliasta Bangun 1 , Suryari Purnama 2 , Aropria Saulina Panjaitan 3 1 Teknik Industri, Universitas Esa Unggul, Indonesia 2 Program Studi Manajemen, University of Esa Unggul 3 Information System, Universityof Esa Unggul, Indonesia e-mail: cicilia.bangun@esaunggul.ac.id suryari.purnama@esaunggul.ac.id ria.panjaitan@esaunggul.ac.id To cite this document: Bangun, C.S., Purnama, S. &., Panjaitan, A.S. (2022). Analysis of New Business Opportunities from Online Informal Education Mediamorphosis Through Digital Platforms. International Transactions on Education Technology (ITEE), 1(1),42-52. Abstract The existence of digital and online-based technologies has aided in societal upheaval. This also altered the dynamics of the education industry, allowing it to influence the growth of digitalization, which became a watershed moment in the Industrial Revolution. 4.0. Because today's learning material is relatively accessible to get through Video On Demand on the internet, the presence of formal education is beginning to gain popularity. Although, with the advent of the virtual learning paradigm, more and more institutions are providing informal education. Take advantage of this chance to give informal education for new business prospects. The researchers discovered, using Mediamorfosis Theory, that the convergence of informal education has modified the pattern of learning that is connected to technical skill for audiences who have a high level of education. Keywords: Media Convergence, Informal Digital Education, Mediamorphosis, CMC. 1.Introduction Entering the Fourth Industrial Revolution or known as Industrial Revolution 4.0, which builds on the digital revolution, represents new ways of integrating technology into society and even into the human body. The Internet of Things (IoT) is driving the Fourth Industrial Revolution or also known as Industry 4.0. It unifies the digital and physical worlds and provides new possibilities for collecting and using information.The development of the distance education system in the formal education system like in the universities also seems to be an inspiration for the informal education institutions which offer a cognitive learning system. This is then used as a business opportunity for education service providers offering distance education services. Skills training is no longer based on face-to-face meetings in class, but in skills training, meetings