https://doi.org/10.59943/economic Publisher’s Note: Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Darul Ulum Banyuwangi, Indonesia stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. Copyright: © 2023 by the authors. Submitted for possible open access publication under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Vol. 12 No. 1 Juni 2021 | P-ISSN : 2088-6365 | E-ISSN : 2477 – 5576 | Hal. 20-30 STRATEGI KOMUNIKASI DALAM MENINGKATKAN DEBITUR PADA PINJAMAN KUPEDES DI BRI UNIT TEMBOKREJO, MUNCAR BANYUWANGI Laily Hidayai Rosyidi 1 , Azy Athoillah Yazid 2 Received: 29 Januari 2021 | Accepted: 20 April 2021 | Published: 07 Juni 2021 1 Sekolah Tinggi Agama Islam Darul Ulum Banyuwangi, Indonesia; lailyrosydi@gmail.com 2 Sekolah Tinggi Agama Islam Darul Ulum Banyuwangi, Indonesia; ninjamodern@gmail.com Abstract: Trust, both from the bank and its clients, is the primary factor in determining a banking company's success. With this confidence, the bank is able to give its clients the greatest service and ensure their pleasure. A microfinancial institution called Bank Rakyat Indonesia (BRI) Walling Rejo Unit operates at the Muncar area's subdistrict level. This BRI Unit intends to assist locals and microbusiness owners in rural Indonesia, particularly in Muncar District. This BRI Unit seeks to offer amenities and conveniences including loans to its consumers in addition to services for small business owners. This study employed a descriptive qualitative methodology. The findings of this study show that the communication strategy used at BRI, Batingrejo Unit, Muncar Sub-District, Banyuwangi District to increase debtors on Kupedes loans is based on an objective evaluation and also the system for granting Rural General Credit (Kupedes) at the BRI. The procedures that must be given to prospective debtors on Kupedes loans are presented by the Kupedes initiator (Mantri), and are realized in the form of. Keywords: Communication Strategy, Rural General Credit Loans Pendahuluan Pada hakikatnya pembangunan nasional yang dilakukan pemerintah dan dilaksanak disegala bidang baik ekonomi, politik, sosial dan budaya, dan keamanan mempunyai tujuan untuk kesejahteraan dan kemakmuran masyarakat. salah satu bidang yang berpengaruh besar terhadap kondisi/keadaan masyarakat adalah bidang ekonomi.