Chapter 8
How the Experience of Time Shapes
Decision-Making
Marc Wittmann and Martin P. Paulus
Abstract We present an outline of a model for how the subjective experience of
time influences decision-making. First, an individual’s time perspective determines
how strongly attention is directed to time. A stronger emphasis on the present
perspective at the expense of the future perspective—as seen in impulsive indi-
viduals—leads to a stronger focus on the passage of time in waiting situations. This
in turn causes longer estimates of duration. In intertemporal decisions, a relative
overestimation of duration can lead to the perception of delayed rewards lying too
far in the future. As a consequence, the value of a future commodity is discounted
and more immediate but less valuable rewards are preferred. We present empirical
evidence on the relationship between time perception and intertemporal
decision-making and discuss these findings within the respective psychological and
neural models.
8.1 Introduction
Time plays a pivotal role in decision-making. Several temporal aspects can be
identified which are relevant for different processing stages in decision-making
(Ariely and Zakay 2001; Klapproth 2008). For example, time can be a scarce or
abundant resource when making decisions: how much time do I have before I must
choose an option? Time is a commodity and subject matter of decisions: how many
M. Wittmann (&)
Institute for Frontier Areas of Psychology and Mental Health,
Wilhelmstr. 3a, 79098 Freiburg, Germany
e-mail: wittmann@igpp.de
M.P. Paulus
Laureate Institute for Brain Research, Tulsa, Oklahoma, USA
M.P. Paulus
Psychiatry Service, VA San Diego Healthcare System La Jolla, San Diego, USA
M.P. Paulus
Department of Psychiatry, University of California, San Diego, La Jolla, CA, USA
© Springer-Verlag Berlin Heidelberg 2016
M. Reuter and C. Montag (eds.), Neuroeconomics, Studies in Neuroscience,
Psychology and Behavioral Economics, DOI 10.1007/978-3-642-35923-1_8
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