19 62 Esta obra está licenciada sob uma licença Creative Commons Attribution- NonCommercial-ShareAlike 4.0 International License. DOI: https://doi.org/10.21680/2238-6009.2023v1n62ID33754 Dossiê | Dossier SHIPPING AND FANSERVICE IN THE BOYS LOVE (BL) SERIES CONSUMPTION EXPERIENCE BY THE BRAZILIAN FANDOM 1 SHIPPING E FANSERVICE NA EXPERIÊNCIA DE CONSUMO DE SÉRIES BOYS LOVE (BL) DO FANDOM BRASILEIRO Igor Leonardo de Santana Torres 1 1 Federal University of Bahia, Salvador, Bahia, Brazil ABSTRACT Just as the idol shipping culture is important in the consumption and celebration of K-pop culture, shipping (practice of pairing fctional characters or media personalities, placing them into sexual or romantic relationships, or supporting already existing pairs) and fanservice (an entertainment practice for fans that consists of the performance of intimacy among celebrity couples created and supported by the fandom) are defning and distinctive elements of the Tai “boys love” (BL) industry and its transnational fandom. I will discuss these phenomena in the consumption experience of BL series by the Brazilian fandom and present their operation among the fans with whom I researched, paying attention to their forms of fanservice consumption and shipping practice. Te results presented come from my master’s research, in which, based on the digital ethnographic method, I observed and interacted with fans on Twitter and Telegram for nine months. I conclude, among other things, that the practice of shipping and the consumption of fanservice are heterogeneous in fandom and are embroiled in moral disputes. Keywords: BL series; Brazilian BL fandom; fanservice; shipping. RESUMO Assim como a cultura de shipping de ídolos (idol shipping culture) tem importância no consumo e na celebração da cultura K-pop, o shipping (prática de criar casais entre personagens fctícias ou personalidades da mídia, inserindo-as em relacionamentos sexuais ou românticos ou apoiar casais já existentes) e o fanservice (uma prática de entretenimento para fãs que consiste na performance de intimidade entre casais de celebridades criados e apoiados pelo fandom) são elementos marcantes e identifcativos da indústria boys love (BL) tailandesa e de seu fandom transnacional. Discutirei esses fenômenos na experiência de consumo de séries BL pelo fandom brasileiro e apresentarei seu funcionamento entre as fãs com as quais pesquisei, atentando para suas formas de consumo de fanservice e prática de shipping. Os resultados apresentados decorrem de minha pesquisa de mestrado, na qual, com base no método etnográfco digital, observei e interagi com fãs no Twitter e no Telegram durante nove meses. Concluo, entre outras coisas, que a prática de shipping e o consumo de fanservice são heterogêneos no fandom e estão envoltos em disputas morais.