QIJIS, Volume 9, Number 2, 2021 315 Dony Arung Triantoro State Islamic University of Sultan Syarif Kasim of Riau, Indonesia arungdony73@gmail.com Tri Wahyuni State Islamic University of Sunan Kalijaga of Yogyakarta, Indonesia triewahuni46@gmail.com Fitra Prasapawidya Purna Muhammadiyah University of Yogyakarta, Indonesia fitra.prasapa93@gmail.com Abstract Academic discussions on transforming the culture of giving have shifted from direct assistance to long-term empowerment programs due to technology, communication, and informatics development. Therefore, this research aims to describe the practice of digital philanthropy in e-commerce and social enterprises. Data were collected from online-based e-commerce and social enterprise companies in Indonesia that have provided digital giving practice spaces through virtual ethnographic methods, interviews, and online documentation in Indonesia. These platforms include Bukalapak.com, Qudus International Journal of Islamic Studies (QIJIS) Volume 9, Number 2, 2021 (PP : 315-350) https://journal.iainkudus.ac.id/index.php/QIJIS/index http://dx.doi.org/10.21043/qijis.v9i2.7814 DIGITAL PHILANTHROPY: THE PRACTICE OF GIVING AMONG MIDDLE TO UPPER-CLASS MUSLIM IN INDONESIA AND SOFT CAPITALISM