RESEARCH ARTICLE doi: 10.53361/dmejc.v4i02.02 Garbage Disposal: A Study on the Awareness and Behaviour Regarding Waste Segregation Sakshi Singh, Simran, Ritwik Ghosh* Department of Journalism and Mass Communication, School of Journalism and Mass Communication , K.R. Mangalam University Gurugram, Haryana, India Abstract The topic of environmental protection has attained importance in the present era globally. But, simple practices like proper waste disposal are often neglected, as a result of which, today one of the most important concerns and worries of the community is the disposal of solid waste. Public participation has a direct bearing on effective and efficient solid waste management. People all around the globe are aware of the impact of improper waste disposal practices, but improper techniques of implementation give rise to chaotic situations. To find out the practicality of implementation of waste segregation from households, this survey was carried out to obtain information on awareness of waste management practices and the attitude of people towards household waste disposal. The research method for the study on the views of disposing of garbage segregated into green and blue dustbins is based on in-depth interviews conducted in Delhi. A door-to-door interview was conducted of people in Delhi with a sample size of 25. Sampling done was random sampling. The questions were semi structured. The analysis gave insights into to how people separate the garbage, whether they were aware of waste segregation as well as their knowledge about the different types (colours) of dustbins, facility for garbage vehicles available in their area. The outcome indicates that the awareness among people to dispose of garbage segregated into green and blue dustbins in Delhi is low. There are efforts to increase awareness and promote proper waste segregation, but are either not substantial or are not very effective. The South Delhi Municipal Corporation (SDMC) has been carrying out a door-to-door campaign for the segregation of waste but visible outcome is not evident. This research study on waste segregation conducted in Delhi reveals that lack of awareness and loosely implemented laws, which are some of the challenges to proper waste segregation and disposal. The study also reveals the necessity for giving mass awareness regarding the segregation of household waste and managing them properly through PSA (Public Service Announcement), T.V commercials, cinema commercials, publicity at community places, advertisements, etc. Objective: • To study the awareness of people of Delhi regarding waste/ garbage segregation. • To study of awareness of people regarding green and blue dustbins. • To study attitude and user behaviour of people of Delhi regarding garbage disposal in terms of segregation of garbage into green and blue dustbins. Method An in-depth interview method was adopted in this study. Door-to-door interviews were conducted of people in Delhi. A sample size of 25 was taken for this study. Sampling technique used was random sampling. The questions were semi structured. A qualitative analysis was done of the interviews. Also an extensive review of literature was made to construct the background and famework of the study. ARTICLE INFO *Correspondence: ritwik@krmangalam. edu.in , Assistant Professor, Department of Journalism and Mass Communication, School of Journalism and Mass Communication, K R Mangalam University, Gurugram Dates: Received: 15-09-2023 Accepted: 30-10-2023 Published: 25-12-2023 Keywords: Garbage Disposal, Awareness, Media. How to Cite: Singh, S., Simran, Ghosh, R. (2023) Garbage Disposal: A Study on the Awareness and Behaviour Regarding Waste Segregation. MediaSpace: DME Journal of Communication, 4(2), 6-10. doi: 10.53361/dmejc. v4i02.02 © Delhi Metropolitan Education, 2023. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit https://creativecommons.org/licenses/by-nc-sa/4.0/. MediaSpace: DME Journal of Communication e-ISSN: 2583-035X