Jurnal Manajemen Pendidikan dan Keislaman EmaiL: adminhijri@uinsu.ac.id Available online at http://jurnal.uinsu.ac.id/index.php/hijri 206 MANAJEMEN MEDIA SOSIAL di TK RAT LAILATUL QODAR Fifi Alayda Yahya Universitas Islam Negeri Raden Mas Said alaydafifi543@gmail.com Abstrak This study aims to determine the management and social media activity used by Lailatul Qadar Kindergarten/RAT to make it easier for the public to get information about the Kindergarten. The method used in this study is qualitative research with a content analysis approach. Data collection was done by interview and observation. The way to examine it is by observing the Lailatul Qadar TK/RAT social media and conducting direct interviews with relevant informants. Where data analysis using interactive analysis. The results of the study show that the management of social media TK/RAT Lailatul Qadar is divided into four stages. First, the planning stage, which includes creating and selecting the right content, planning the platform features used, planning the use of resources, and planning activities. Second, the implementation stage, which includes creating awareness, updating patterns, writing captions and interacting with followers. Third, the monitoring stage. Fourth, evaluate social media. Keywords: management, social media, social relations, Kindergarten RAT Lailatul Qodar (*) Corresponding Author: Fifi Alayda Yahya, Nama, alaydafifi543@gmail.com, 081227718694 PENDAHULUAN Pengelolaan media sosial di TK/RAT Lailatul Qodar mengalami beberapa kendala yang menyebabkan kurang aktifnya media sosial di sekolah tersebut, sehingga informasi yang didapat oleh masyarakat sangat minim dan kurang update. Perkembangan teknologi informasi yang semakin hari semakin pesat berdampak pada perilaku informasi kebanyakan orang, kebutuhan informasi yang lebih cepat dan murah tentunya menuntut para pemberi informasi untuk memiliki sebuah media online, dimana informasi yang disajikan dapat dengan mudah dan cepat di dapatkan. Dalam mengembangkan mutu serta informasi valid dan update, platform media sosial paling penting adanya untuk