How do people negotiate through their constraints to engage in
pro-environmental behavior? A study of front-country campers in
Alberta, Canada
Farhad Moghimehfar
a, *
, Elizabeth A. Halpenny
b
a
Ecosystem Science and Management, University of Northern British Columbia, 3333 University Way, Prince George, BC, V2N 4Z9, Canada
b
Faculty of Physical Education and Recreation, 2-130G University Hall, Van Vliet Complex, University of Alberta, Edmonton, Alberta, T6G 2H9, Canada
highlights
Intrapersonal, interpersonal, and structural aspects of constraints were studied.
Negotiation mitigates the negative influence of constraints on behaviors.
Motivations and knowledge influence perception of constraints and negotiation.
article info
Article history:
Received 22 December 2015
Received in revised form
29 June 2016
Accepted 1 July 2016
Keywords:
Constraints
Negotiation
Motivation
Knowledge
Pro-environmental behavior
abstract
This study examined structural models of associations among constraints to pro-environmental nature-
based tourism behavior, negotiation through these constraints, motivations to engage in pro-
environmental behavior, and knowledge of pro-environmental activities. Three types of constraints
(i.e., intrapersonal, interpersonal, and structural) were investigated to obtain a detailed understanding of
barriers to pro-environmental tourism behavior. Structural models were tested using data obtained from
front-country campers (n ¼ 1009) in Alberta, Canada. Results showed that constraints negatively and
directly influence intention. Negotiation and knowledge positively and directly influenced intention.
Motivation and knowledge directly and negatively influenced constraints, and directly and positively
influenced negotiation. The mitigating effect of negotiation on the association between constraints and
intention was supported by the data. The theoretical and practical implications relating specifically to
constraints to engaging in pro-environmental nature-based tourism activities are emphasized.
© 2016 Elsevier Ltd. All rights reserved.
1. Introduction
In North America, nature-based tourism and outdoor recreation
play an important role in many aspects of people's lives. From
enjoyment of the aesthetics of the natural world to its contribution
to physical and mental well-being, nature-based tourism activities
have been very popular in recent decades (Clawson & Knetsch,
2013). The value of protecting natural resources increases along
with the growing demand for this type of tourism. Among different
nature-based tourism activities, camping is a very popular type of
outdoor recreation with a high level of people-nature interaction
(Cole, 2004; Van Heerden, 2008). Camping, which ranges from
spending at least one night in a basic tent to staying in a full-service
campground in a luxury recreational vehicle (RV) or upscale cabin,
continues to be a popular North American recreation activity (Ellis,
2010).
Nature-based activities play a major role in Canada's tourism
industry. For instance, Alberta Parks, the provincial park manage-
ment department for Alberta, reported that 77% of the provincial
residents had visited provincial parks at some point in their lives. In
2014, over 1,300,000 park visitors stayed in Alberta Parks' camp-
grounds (Alberta Parks, 2014). Many other campers used random or
free camping sites in the province. The popularity of camping il-
lustrates the importance of studying campers' pro-environmental
behavior during their stay in this type of accommodation. The
high levels of human-nature involvement during camping activities
as well as the consumptive nature of accommodation activities
* Corresponding author.
E-mail addresses: farhad.moghimehfar@unbc.ca (F. Moghimehfar), elizabeth.
halpenny@ualberta.ca (E.A. Halpenny).
Contents lists available at ScienceDirect
Tourism Management
journal homepage: www.elsevier.com/locate/tourman
http://dx.doi.org/10.1016/j.tourman.2016.07.001
0261-5177/© 2016 Elsevier Ltd. All rights reserved.
Tourism Management 57 (2016) 362e372