Journal of Pharmaceutical Health Services Research, 2021, Vol 12, 357–362
https://doi.org/10.1093/jphsr/rmab043
Research Paper
Advance Access publication 30 August 2021
357
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Research Paper
Value-based drug price schemes: a welfare
analysis
Laura Levaggi
1,
and Rosella Levaggi
2,
*
,
1
Faculty of Science and Technology, Free University of Bolzano-Bozen, Bolzano Bozen, Italy
2
Department of Economics and Management, University of Brescia, Brescia, Italy
*Correspondence: Rosella Levaggi, Department of Economics and Management, University of Brescia, Via S. Faustino, 74b,
25122 Brescia, Italy. Tel: 0039-0302988825; Fax: 0039-0302988837; Email: rosella.levaggi@unibs.it
Received May 4, 2021; Accepted July 19, 2021.
Abstract
Objectives The market for innovative drugs is characterized by high levels of regulation, whose
impact on the market is not neutral. On the one hand, strict regulation may in fact adversely affect
incentives to develop new and better products; on the other hand, high prices may drive an un-
sustainable increase in healthcare costs. This trade-off is particularly important in Europe, where
about 75% of drugs costs are financed by the public sector.
Methods We develop a simple model that allows to compare the impact of different listing and
pricing strategies on the social value of innovative drugs, the consumer surplus and the expected
profit of the industry.
Key findings Uncertainty in the expected price, as well as other forms of access regulation, may
lead to a fairer division of the social value between patients and the industry, at the cost of leaving
some of the potential value of the drug unexploited.
Conclusions The regulator may improve value for money if it is prepared either to restrict access to
the drug or to reduce the expected price. In both cases, the number of groups of patients treated
may be different from the social optimum.
Keywords: drug pricing; regulation; value based; risk sharing; welfare analysis
Introduction
The market for innovative drugs is characterized by high levels of
regulation, independently from the choices made to finance health
care. Even in the USA, where drug prices are largely unregulated,
strict rules for listing as well as forms of bargaining exist between in-
surance companies or Health Maintenance Organizations and the in-
dustry over price and volume. In Europe, where health care is mostly
financed by public providers, the price dynamics has put budgetary
pressure on Governments that are responding with more stringent
price regulations.
[1–3]
Bargaining processes between the industry
and the regulator are being replaced by more transparent mechan-
isms, such as reference pricing,
[4]
cost effectiveness thresholds,
[5–8]
value-based schemes, risk sharing agreements
[9–14]
and indication
value-based prices
[15]
whose welfare effects are still under scrutiny.
The use of regulation is controversial (for a review see
Wettermark et al.)
[16]
Opponents argue that strict regulation may
adversely affect incentives to develop new and better products, be-
cause it may prevent adequate returns for the massive investments
to develop new drugs.
[17]
This argument may explain the fluctuations
in the number of new molecular entities (NMEs) which have been
approved for market entry by the Food and Drug Administration
(FDA) in the USA. The number has declined from 53 in 1996 to
only 26 in 2010,
[18]
with a significant increase in the past few years.
In fact, in 2020, the number is the same as in 1996, and 21 of these
new molecules are first-in-class.
[19]
The other interesting trend is that
treatments are more and more personalized: according to the study
of Schork
[20]
more than 20% of NME’s approved by the FDA can be
considered personalized medicine.
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