Int J Cur Res Rev | Vol 12 • Issue 20 • October 2020 75 Corresponding Author: Maninder Kumar Singh, Research Scholar, Department of Journalism and Mass Communication, Manipal University Jaipur, India. Mobile: 9799897169; Email: mkrajsingh@gmail.com ISSN: 2231-2196 (Print) ISSN: 0975-5241 (Online) Received: 18.07.2020 Revised: 12.09.2020 Accepted: 07.10.2020 Published: 27.10.2020 International Journal of Current Research and Review DOI: http://dx.doi.org/10.31782/IJCRR.2020.122016 INTRODUCTION Development programme in any developing society like In- dia has two major components. One is the development input, be it agriculture, health and hygiene or social development. The other is the media, be it mass media, traditional media, interpersonal channels and digital media that is employed to carry the development input. The use of media resources for ‘Development Support Communication’ is to ensure the de- velopment inputs reach the beneficiaries. Communication for development has three basic factors, Advocacy, Social Mobilization and Behavioural change. Health communica- tion generally deals with the process of communicating pro- motional health information on personal health and hygiene and educational campaigns on public health and sanitation. Health communication pursues to increase target audience knowledge on health issues, demonstrate healthy practices, support health services and dispel the misconceptions about health and so on. To ensure that messages on health com- munication to reach target audiences accurately and quickly, health communication professionals must develop a health information package designed for the particular sections of the population in the society.Development Communication is the knowledge of social transformation carried out by the exploration, model, and skills in the communication to carry growth. Development communication normally refers to communi- cation policies and principles in the underdeveloped and de- veloping countries. Development communication is resulting . ABSTRACT Introduction: Health communication generally deals with the process of communicating promotional health information on personal health and hygiene and educational campaigns on public health and sanitation. In this study on health, communication pursues target audience knowledge on health issues, demonstrate healthy practices, support health services and dispel the misconceptions about health. Materials and Methods: Keeping the study objectives in view an interview schedule was developed for data collection. The questionnaire was administered through a Google form. A random sample from the target audience group was selected for the study. Results: The total one hundred and thirty-three respondents from four villages were responded to the survey. In which majority of the respondents 52% are less than 40 years of age and 53% of the respondents are male, 47% of the respondents are fe- male. A great majority (98 %) of the respondents are aware of health and hygiene. More than 90% of the respondent had a fairly good idea about various aspects of personal hygiene. Respondents reported that updated information on social media 68% and mobile apps 55% play a vital role. On self-protection from disease, more than 90% of respondents’ state that they drink potable water, and keep the surroundings clean. In an analysis about media is creating awareness on personal health and hygiene, so- cial media 87 % among them through awareness campaigns,television and radio 75% and mobile apps 52%. Government basic training on health and hygiene, 77 % of the respondents said such training was never given. Conclusion: The study reveals that the respondents have a fairly good knowledge of personal health and hygiene. The re- spondents have a very positive perception of health and hygiene and its importance to individual wellbeing. Key Words: Communication, Development, Health, Media, Strategy, Information, Digital Health Communication in Digital Era: A Study of Sub-Urban City of Jaipur Maninder Kumar Singh 1 , Subhash Kumar 2 1 Research Scholar, Department of Journalism and Mass Communication, Manipal University Jaipur, India; 2 Associate Professor, Department of Journalism and Mass Communication, Manipal University Jaipur, India. IJCRR Section: Healthcare Sci. Journal Impact Factor: 6.1 (2018) ICV: 90.90 (2018) Copyright@IJCRR Research Article