© 2023, WAJM All Rights Reserved 42 World Academic Journal of Management Vol.11, Issue.3, pp.42-50, September 2023 E-ISSN: 2321-905X Available online at: www.isroset.org Research Paper The Impact of Higher Marketing Mix on Increasing Sales Volume (A Field Study on the Commercial Bank of Syria) Bassel Anwar Asaad 1* , Ghazal Shafik Safia 2 1 Faculty of Management, Arab Academy for Maritime Transport, Lattakia, Syria 2 Faculty of Science, University of Tartous, Tartous, Syria *Corresponding Author: formsmm396@gmail.com Received: 21/Jun/2023; Accepted: 26/Jul/2023; Published: 30/Sept/2023 Abstract—Marketing mix plays a prominent role in increasing sales volume in banks. In this research, we have dealt with the concept of marketing mix and its importance The study aimed to clarify the impact of HMM on increasing sales volume. A set of recommendations have been reached that can show the impact of the marketing mix on increasing sales' volume in the Commercial Bank in Syria. The descriptive analytical approach used. The study findings The effect of the higher marketing mix on increasing sales volume in private banks. Keywords— marketing mix, sales volume, Commercial Bank, Syeia, Prouduct, Sales 1. Introduction Marketing research plays an important role in organizations in enhancing their productivity and sales, as it is an effective tool for collecting and analyzing data and information, analyzing customers and their needs, and helping in making marketing decisions, which reflects positively on sales. The marketing mix consists of seven elements: product, price, distribution, promotion, process, individuals and physical evidence, and any defect in the planning process of these elements will negatively affect the marketing process and the organization’s performance in achieving goals. However, there is an urgent need to have a suitable marketing mix for customer requirements based on the surrounding environment, as these elements are a reflection of the environment represented by the organization. The product that meets the customers’ needs is the one that is has a quality and competitive price that suits the consumers’ capabilities. Competition between organizations has increased recently, leading to the need to develop the marketing methods in order to achieve high profits and sales, and enhance customers' conviction to buy the service or product. 2. Related Work  Study population: Employees of the Commercial Bank of Syria. Seventh: Previous Studies: Study (Awatef 2021): study aimed is to show the impact of HMM and its elements on consumer behavior. The finding was , the most important one is that the four elements of the marketing mix (product, price, promotion and distribution) play a prominent impact on consumer behavior. The research focuses on studying this behavior because of its importance to both the market and the consumer. Study (Widodo, 2021): Aimed to clarify the impact of the promotional mix on increasing sales during the Corona pandemic. The qualitative descriptive approach was used. This study resulted in a number of results, the most important one is that the promotional mix strategy has an effective impact on increasing sales during this pandemic. Study (Athar, 2021): Aimed to demonstrate the role of the important marketing mix in making customers' decisions regarding consumption credit borrowing and determining the most influential element, and the study dealt with the following elements (product, price, distribution, promotions, and the sale). The descriptive approach was used, and the study had many results, the most important one is that there is a strong relationship between the marketing mix and the customers’ decision-making concerning credit loans, as the sales process period appeared as the most influential on the customer. First: Study Problem is there impact of the HMM on increasing sales’ volume in the Commercial Bank of Syria? A set of sub-questions are derived from it: