28 Review of International Comparative Management Volume 22, Issue 1, March 2021 Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market Stere STAMULE 1 Keywords: consumer behavior, local products, ethnocentrism, CETSCALE, socio- psychological variables, socio-economic aggregate indicator JEL classification: D91, F63, M16, M31 DOI: 10.24818/RMCI.2021.1.28 Introduction In the context of the different crises that the Romanian society is going through, one of the priorities that must be taken into account refers to elements that will support the sustainability of the domestic socio-economic ecosystem and that will allow it to increase its resilience. Thus, based on the elements of fragility revealed by the last crises, the main directions to be considered in a coherent strategy are: the food system and the general economic ecosystem (the need for diversification). In the case of the food system, the main guidelines are: increasing the variety of locally produced food, increasing the economic viability of farms by association, developing a geographically balanced storage infrastructure. The general economic ecosystem must have a strategic and coherent approach in the following directions: attracting and developing high value-added economic activities, developing and diversifying the entrepreneurial environment, supporting diverse and complementary economic sectors, increasing the value collected from 1 Stamule Stere, Bucharest University of Economic Studies, Bucharest, Romania, stere.stamule@fabiz.ase.ro Abstract This paper aims to identify some local specifics of the ethnocentrism tendency in Romania, together with some socio-psychological variables related to buying local products. It was also analyzed the existence of a correlation between the socio- economic development of a county and the level of ethnocentrism of consumers in that county. In order to be able to assess the level of socio-economic development, an aggregate indicator composed of five dimensions was built. Most of the data was gathered using a structured online questionnaire, filled by 1246 Romanians, but there was also used the statistical data. Ethnocentrism was measured using the consumer ethnocentric tendency scale (CETSCALE). The socio-psychological variables were used to measure if they have influence on the CETSCALE. The data was analyzed with the SPSS 20.0 statistics software for Windows, using descriptive statistics, factor analysis and correlation. The search results show some regional aspects of the consumers that could be of interest for companies and government.