390 Burgess & Darbyshire
Added Value Benefits of Application
of Internet Technologies to Subject
Delivery
Stephen Burgess and Paul Darbyshire
Victoria University, Australia
Copyright © 2002, Idea Group Publishing.
EXECUTIVE SUMMARY
The application of Internet technologies towards distance education is widely discussed in the
literature. This case applies Porter’s ‘added value’ theory relating to the use of IT to the application
of Internet technologies used as a supplement to traditional classroom subject delivery. Most of the
reported advantages of this type from online course and subject delivery relate to cost savings in terms
of efficiency, flexibility and/or convenience for the students.
The case study examines a range of subjects taught in the School of Information Systems at
Victoria University, Australia. Each subject uses Internet technologies for different ‘added value’
benefits. Subject coordinators comment upon the use of the Internet technologies for both academic
and administrative aspects. Students are surveyed to determine the value of Internet technologies from
their perspective. Student responses indicated the applications were perceived to be at least ‘useful’,
and findings supported Porter’s theory.
The challenge for the faculty is to demonstrate the ‘business’ benefits to faculty staff of adopting
Internet technology for teaching. The case studies have shown that the use of Internet technologies
by students seems to be higher where the coordinator actively encourages it.
SETTING THE STAGE
The application of Internet technologies towards distance education is widely discussed in the
literature, however the overwhelming majority of educators use the Internet to supplement existing
modes of delivery. Importantly, the Internet is providing a number of ‘added value’ supplemental
benefits for subjects and courses delivered using this new, hybrid teaching mode.
This case study examines a range of subjects taught in the School of Information Systems at
Victoria University, Melbourne, Australia. The case study involves the examination of four separate
subjects (two undergraduate and two postgraduate) offered by the school. Each subject uses Internet
technologies (as a supplement to traditional teaching methods) in a different way, for different ‘added
value’ benefits. Subject coordinators comment upon the ‘added value’ provided to them and to the