1 Towards developing understanding of the drivers, constraints from the consumption values underpinning participation in physical activity Nicola Williams-Burnett, Cardiff Metropolitan University Paula Kearns, Halo Leisure Ltd Heather Skinner, Glamorgan Business School Contact details: Dr Heather Skinner Glamorgan Business School University of Glamorgan Pontypridd CF37 1DL Tel: 01443 482820 Fax: 01443 482380 Email: hskinner@glam.ac.uk CORE Metadata, citation and similar papers at core.ac.uk Provided by Leeds Beckett Repository