Polytechnic University of the Philippines College of Communication Department of Communication Research Sta. Mesa, Manila “Blue is the New Green”: ZUS Coffee’s Corporate Image and Corporate Culture In partial fulfillment of the academic requirements in the subject CORE 30103 Corporate Communication and Social Responsibility under Mrs. Maria Merzenaida D. Donovan AGRON, Francis Angelo LIBROJO, Gabriel MANANZAN, Jan Leira MANGOL, Edielyn Mae April 2024