Student’s Perception on Entrepreneurial
Education Programs for Graduate Startups
in Selected ASEAN Universities
Md. Sum Sarmila
1
, Shamshubaridah Ramlee
2
, Akmal Sabarudin
3
,
Norhana Arsad
4
, Murshida Marizan Nor
6
,
Zainebbeevi Kamal Batcha
3
, Nurul Asmaa Ramli
2
,
and A. Imran Nordin
5(&)
1
Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia,
Bangi, Selangor, Malaysia
2
Center for Entrepreneurship & SME Development (UKM-CESMED),
Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
3
Faculty of Health Sciences, Universiti Kebangsaan Malaysia, Jalan Raja Muda
Abdul Aziz, Kuala Lumpur, Malaysia
4
Faculty of Engineering and Built Environment, Universiti Kebangsaan
Malaysia, Bangi, Selangor, Malaysia
5
Institute of Visual Informatics (IVI), Universiti Kebangsaan Malaysia, Bangi,
Selangor, Malaysia
6
Faculty of Dentistry, Universiti Kebangsaan Malaysia, Jalan Raja Muda
Abdul Aziz, Kuala Lumpur, Malaysia
aliimran@ukm.edu.my
Abstract. Entrepreneurship education plays a crucial role in higher education
to increase student’s interests and capability of having an entrepreneurial
mindset. This study aims to evaluate student’s perception of their institution,
instructors and themselves towards entrepreneurship education to inform gam-
ification design of entrepreneurship education in the 4IR era. Through knowl-
edge transfer programs, a self-reported questionnaire was distributed to 3
participating universities in 3 ASEAN countries namely Malaysia, Indonesia
and Vietnam measuring their perception of the current entrepreneurship edu-
cation at their respective institutions. In total, 209 responses were received,
comprising students from Malaysia (27.3%), Indonesia (42.6%) and Vietnam
(30.1%). The results suggest that the combination of student’s perception of the
institutions that provide necessary supports, the instructors’ abilities to deliver
teaching materials in an engaging way and students’ openness to learn
entrepreneurship influence the student’s openness to entrepreneurial education
in higher education. These results imply useful inputs to design gamification
strategies where the gamified teaching and learning within the institution,
instructors and the students would influence better acceptance of entrepreneurial
education courses.
Keywords: Entrepreneurship education Á Knowledge transfer Á ASEAN Á
Student Á Fourth industrial revolution (4IR) Á Gamification
© Springer Nature Switzerland AG 2019
H. Badioze Zaman et al. (Eds.): IVIC 2019, LNCS 11870, pp. 550–559, 2019.
https://doi.org/10.1007/978-3-030-34032-2_48