Available Online : https://aipublisher.org/ajahss-volume-2-issue-2-February-2020/
Kingsley Chukwuemeka Izuogu: Addaiyan Journal of Arts, Humanities and Social Sciences, 2020; 2(7):21- 34
Available Online: https://aipublisher.org/ajahss-volume-2-issue-7-August-2020/ 1 7
21
ISSN : 2581-8783 (Online)
Addaiyan Journal of Arts, Humanities and Social Sciences
© Addaiyan International Publishers
(An international Publisher of Research & Academic Resources)
Journal Homepage:https://aipublisher.org/projects/ajahss/
Digital Media and Political Participation among Nigerian Youths in the 2019 General Elections
Kingsley Chukwuemeka Izuogu,
1
Dennis Umeonu,
2
Onyekwere Okpara,
3
1
Department of Mass Communication
Abia State University, Uturu
Tel: 08034545500
E-Mail: reverendizuogu@yahoo.com
2
Department of Mass Communication
Abia State University, Uturu
3
Department of Mass Communication
Abia State University, Uturu
Abstract: Every era in life throws up its own opportunities and challenges,
and here we are, in a digital era made possible by advancements in
information and communication technologies. That being the case, it will
amount to self-deceit for anybody in this era to pretend that the
advancements in information and communication technologies do not have
any effects on the political, social, cultural and religious lives of the people.
At the political arena, the advent of digital media has brought about an
entirely different type of politicking and campaigns referred to as digital
political campaigns. This type of campaign permits politicians to reach out
to the electorate through digital platforms without necessarily embarking
on rallies. As a matter of truth, the technologies of those digital media and
their resultant online platforms have not only bridged the communication
gap between content-creators and content-consumers; but have even gone
a long way in turning the communication process into a more interactive,
participatory and democratic dialogue. Thus, the public communication
sphere has been flung wide-open for public participation without
restrictions. By the very nature of the digital media (interactive, participatory and democratic); it could
be assumed that anybody with an internet-enabled device can become a partaker in the communication
process. But such an assumption may forever remain conjecture until it is connected or experimented
upon. To that end, this study investigated the use of digital media for political participation in the 2019
general elections in Nigeria. It adopted the survey method of research to determine: (i) the most-
frequently-used digital media for political participation of Nigerian youths in the 2019 elections (ii) the
amount of time Nigerian youths spent on the digital media for political participation in the 2019 elections
(iii) the number of times Nigerian youths visited the digital media for political participation in the 2019
elections (iv) the gratifications which Nigerian youths sought from the digital media and (v) the
relationship between use of the digital media and political-needs gratification among Nigerian youths.
Keywords: Communication Technologies, Digital Media, Electioneering, Political Participation and
Nigerian Youths
Corresponding Author*
Kingsley Chukwuemeka Izuogu
Article History
Received: 07.09.2020
Accepted: 09.09.2020
Published:30.09.2020
Research Article