DOI: 10.28934/jwee23.12.pp89-109 ORIGINAL SCIENTIFIC PAPER Revamp of Tourism Industry in Nepal: Women Entrepreneurial Orientation, Competitive Advantage, and Firm Performance Pratikshya Bhandari 1 School of Management, Metharath University, Thailand Bijay Sigdel 2 School of Management, Metharath University, Thailand Sarana Photchanachan School of Management, Metharath University, Thailand 3 Kullaya Uppapong 4 Marketing Department, Uttaradit Rajabhat University, Thailand Asmita Bhattarai 5 Prithvi Narayan Campus Institute of Science and Technology, Tribhuvan University, Nepal A B S T R A C T The Covid-19 pandemic unexpectedly disrupted people and placed a global consequence; no industry has arguably been as hard-hit as Nepal's tourism industry. Therefore, the study has examined the influence of Entrepreneurial Orientation (EO) on revamping women-owned tourism businesses and how the mediating effects of competitive advantage influence the performance of women- owned tourist firms in Nepal. Data were collected from 172 women-owned tourism 1 Corresponding author, e-mail: sevendropsc@gmail.com 2 E-mail: sigdelbijayy@gmail.com 3 E-mail: sarana.p@mru.ac.th 4 E-mail: is_nong@yahoo.com 5 E-mail: asmitabhattarai73@gmail.com