J. Mech. Cont.& Math. Sci., Vol.-14, No.-5, September-October (2019) pp 690-707 Copyright reserved © J. Mech. Cont.& Math. Sci. M. SivaKoti Reddy et al 690 Role of Online Food Ordering Apps in determining the Purchase Intentions: An Empirical Analysis among the selected Online Food ordering customers M. SivaKoti Reddy 1 , Shirisha Addela 2 1 Associate Professor, Department of Management Studies Vignan’s Foundation for Science, Technology and Research, Guntur, (A.P.) India. 2 Research Scholar, Department of Management Studies Vignan’s Foundation for Science, Technology and Research, Guntur, (A.P.) India. E-mail: shiva.manukonda@gmail.com 1 , asirishareddy@gmail.com 2 https://doi.org/10.26782/jmcms.2019.10.00053 Abstract The present research paper is emphasised to understand the moderating role of information quality to determine the purchase intentions over the various factors such as, ease of use, perceived value, accessibility and convenience. The present study analysed the importance of the concerned variables over the purchase intentions. The required data for this study is collected from the users of both Swiggy and Zomato users in Guntur and Krishna districts of Andhra Pradesh. The results of the study provided the empirical support to understand well the customer perceptions towards the online food delivering apps. Key words : Online food delivery, ease of use, perceived value, accessibility, convenience, information quality, purchase intentions I. Introduction In India the popularity of online food ordering and delivering services is steadily growing; expectations of the users are also increasing. The current research paper is aimed to investigate consumer’s perceptions about the services they may attain from various portals [VI]. The research findings of this study will help the service providers to understand the consumer’s perception towards the food ordering apps and further it reveals about the mediating role of information quality over the purchase intentions [VII]. Technology has played a key role in revolutionizing the food delivery service, it has contributed to the changes in consumer preferences as their dependency of technology has motivated them to do everything online comprising getting cooked meals delivered to their doorstep [VIII]. Convenience is the prime factor to the consumers, as to place an order is as simple as few clicks on any mobile devices. Technological dependency, JOURNAL OF MECHANICS OF CONTINUA AND MATHEMATICAL SCIENCES www.journalimcms.org ISSN (Online) : 2454 -7190 Vol.-14, No.-5, September - October (2019) pp 690-707 ISSN (Print) 0973-8975