Citation: Turner, J.R.; Baker, R.;
Thurlow, N. Creativity and
Innovative Processes: Assemblages
and Lines of Flight. Systems 2022, 10,
168. https://doi.org/10.3390/
systems10050168
Academic Editor: Mitsuru Kodama
Received: 24 August 2022
Accepted: 16 September 2022
Published: 26 September 2022
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systems
Article
Creativity and Innovative Processes: Assemblages and Lines
of Flight
John R. Turner
1,
* , Rose Baker
1
and Nigel Thurlow
2
1
Department of Learning Technologies, College of Information, University of North Texas,
Denton, TX 76207, USA
2
The Flow Consortium, McKinney, TX 75072, USA
* Correspondence: john.turner@unt.edu
Abstract: The current research study presented assemblages theory and the theory of affordances
to identify the elements that make up the processes of creativity, innovative, and creativity and
innovation. Assemblages involve heterogeneous elements that are associated with and interact
with external components. Assemblages include elements that can be either independent or as part
of an assemblage. The assemblage comprises elements that contribute to the assemblage, but not
all elements are active simultaneously. Each element’s activation and intensity level varies based
on context, environment, and constraints. This activation level is represented by lines of flight
that aid in showing movement across the elements. Affordances identify agent-to-environment
relationships that promote action (abilities and effectivities). The current article identified that
creativity affords innovation and innovation affords creativity, interconnecting these two processes
as a holistic and composite process from the perspective of affordances theory. The current article
provides assemblage maps showing the elements related to creativity, innovation, and creativity
and innovation. These assemblage maps highlight virtual and dynamic flight lines that represent
potentially active components with varying intensity and direction. Mapping these lines of flight
along with the elements for a particular construct (e.g., creativity and innovation) provides a tool for
managers and practitioners to identify potentialities for future predictions better.
Keywords: creativity; innovation; assemblages; affordances; complexity
1. Introduction
Today’s organizational landscape has changed drastically due to a “rise in global inter-
connectedness” [1] (p. 570), an increasing rate of unpredictable change [2], and intensive
local and global competition [3]. This newly evolving and changing landscape is best
characterized as complexity in which we have incomplete knowledge to understanding
our world and the connections between our behaviors and outcomes [4]. Just as the orga-
nizational landscape is experiencing complexity, so too are other processes ranging from
individuals, to local communities, to globally interconnected networks. At the individual
level, creativity needs to account for this level of complexity. At the collective and orga-
nizational levels, innovative processes must also account for this complexity. Individuals
possess the potential of transforming systems to better adapt to today’s complexity while,
at the same time, transforming themselves [1]. Complexity is a multidimensional and
multilevel construct.
One problem with current research efforts is that it is challenging to determine whether
creativity and innovation are similar, or different, constructs. The literature has not success-
fully differentiated between these two constructs as they are often used interchangeably [5].
A second problem is that previous research related to creativity and innovation have been
fragmented, at best. Most research efforts have theorized and examined creativity and
innovation as a single-level construct or perspective, have disregarded the complex nature
Systems 2022, 10, 168. https://doi.org/10.3390/systems10050168 https://www.mdpi.com/journal/systems