<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" article-type="research-article" dtd- version="1.1d1" xml:lang="en"><front id="meta-hdr"><journal-meta><journal-id journal-id-type="publisher-id">PRR</journal-id><journal-id journal-id- type="doi">10.1108/PRR</journal-id><journal-title-group><journal-title>PSU Research Review</journal-title><abbrev-journal-title abbrev- type="publisher">PRR</abbrev-journal-title></journal-title-group><issn publication-format="print">2399-1747</issn><issn publication- format="online">2398-4007</issn><publisher><publisher-name>Emerald Publishing Limited</publisher-name></publisher></journal-meta><article-meta id="art- meta"><article-id pub-id-type="publisher-id">706021</article-id><article-id pub- id-type="doi">10.1108/PRR-08-2022-0125</article-id><article-id pub-id- type="original-pdf">PRR-08-2022-0125.pdf</article-id><article-id pub-id- type="filename">PRR-08-2022-0125</article-id><article-categories><subj-group subj-group-type="type-of-publication"><compound-subject><compound-subject-part content-type="code">research-article</compound-subject-part><compound-subject- part content-type="label">Research paper</compound-subject-part></compound- subject></subj-group><subj-group subj-group-type="subject"><compound- subject><compound-subject-part content-type="code">cat-STGY</compound-subject- part><compound-subject-part content-type="label">Strategy</compound-subject- part></compound-subject></subj-group><subj-group subj-group- type="subject"><compound-subject><compound-subject-part content-type="code"/><compound-subject-part content-type="label">International business</compound-subject-part></compound-subject></subj-group></article- categories><title-group><article-title xml:lang="en">Contextual factors influencing investment decision making: a multi group analysis</article- title><alt-title alt-title-type="running-head">Investment decisions of individual investors</alt-title></title-group><contrib-group><contrib contrib- type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1943-125X</contrib-id><name- alternatives><name name-style="western"><surname>Sachdeva</surname><given- names>Muskan</given-names></name><string-name name-style="western"><given- names>Muskan</given-names> <surname>Sachdeva</surname></string-name></name- alternatives><email>muskansachdeva.ubs@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name name-style="western"><surname>Lehal</surname><given-names>Ritu</given-names></ name><string-name name-style="western"><given-names>Ritu</given-names> <surname>Lehal</surname></string-name></name- alternatives><email>ritu_lehal@yahoo.com</email><xref ref-type="aff" rid="aff1"/></contrib><aff id="aff1"><institution-wrap><institution>University School of Applied Management, Punjabi University</institution></institution- wrap>, Patiala, <country country="IN">India</country></aff></contrib- group><author-notes><corresp id="cor1">Muskan Sachdeva can be contacted at: <ext-link ext-link-type="email" xlink:href="mailto:muskansachdeva.ubs@gmail.com">muskansachdeva.ubs@gmail.com</ ext-link></corresp></author-notes><pub-date publication-format="electronic" date-type="pub" iso-8601-date="2023-07-11"><day>11</day><month>07</month><year>2023</year></pub- date><volume>ahead-of-print</volume><issue>ahead-of-print</issue><history><date date-type="received" iso-8601-date="2022-08-28"><day>28</day><month>08</month><year>2022</year></ date><date date-type="revised" iso-8601-date="2023-06-03"><day>03</day><month>06</month><year>2023</year></ date><date date-type="accepted" iso-8601-date="2023-06-03"><day>03</day><month>06</month><year>2023</year></ date></history><permissions><copyright-statement>© Muskan Sachdeva and Ritu Lehal</copyright-statement><copyright-year>2022</copyright-year><copyright- holder>Muskan Sachdeva and Ritu Lehal</copyright-holder><license license- type="open-access"><license-p>Published in <italic>PSU Research Review</italic>: An International Interdisciplinary Journal. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject