Communication as mental touch
Jack Burnham and the end of art
VERED MAIMON
Conceptual art’s ideal medium is telepathy.
—Jack Burnham
During the exhibition I will try to communicate
telepathically a work of art, the nature of which is a series
of thoughts that are not applicable to language or image.
—Robert Barry
Difficult to imagine a theory of what they still call the
unconscious without a theory of telepathy.
—Jacques Derrida
1
Jack Burnham’s book Great Western Salt Works,
published in 1974, contains his well-known essays from
the 1960s and early 1970s on what he famously termed
“systems aesthetics,” as well as his later, lesser known
essays on Marcel Duchamp and performance. In the
introduction, he states that the volume traces his “own
psychological metamorphosis” from the “quasi-scientific
rationalism implicit in the first few systems essays”
toward “high-magic in cabalism and alchemy.”
2
This
statement seems to enforce a sense of split in Burnham’s
thinking, a shift from his early enthusiastic embrace of
“systems theory” toward a disillusionment with science
and any symbiotic or productive relations between
art and technology, which therefore explains his turn
to ritual.
3
This shift affected the legacy of Burnham’s extremely
rich, provocative, and interdisciplinary writings, as his
turn to hermetic philosophy made him a “scholarly
outcast.” Yet even before this turn, his enthusiastic
embrace of technology and his eventual criticism
of linguistic and semiotic theories of art did not quite
conform to what became the established canon of
postmodernist art theory. Significantly, Burnham’s work
has been marginalized because it refused to equate
antiformalism with an antiaesthetic and a rigid
antihumanist theoretical and philosophical position.
While Burnham tried to develop a theory of
postformalist art, he never identified formalism
or modernism exclusively with Kantian and idealist
romantic aesthetic theories or with their reductive
account in formalist art criticism. But what became the
canon or “dogma” of postmodern art theory was
precisely articulated as an “antiaesthetic” position that
opposed a generalized notion of “politics” to a highly
limited concept of aesthetics.
4
This made Burnham,
as Luke Skrebowski has stated, a “transitional figure”
in relation to the full-blown emergence of postmodern
art theory.
5
It also explains the renewed interest in
his writings by scholars such as Caroline Jones and
Edward Shanken, which now, with the demise of
postmodernism, seem to have “predicted” the current
interest in the art world in interactions between human
and nonhuman systems as well as networks, ecology,
research-based practices, and relational aesthetics.
6
Res: Anthropology and aesthetics, volume 79/80, 2023. © 2023 President and Fellows of Harvard College. All rights reserved. Published by The University
of Chicago Press for the Peabody Museum of Archaeology and Ethnology, Harvard University. https://doi.org/10.1086/727618.
1. Jack Burnham, “Alice’s Head” (1970), in his Great Western Salt
Works: Essays on the Meaning of Post-formalist Art (New York, 1974),
47; Robert Barry, artist’s statement for Telepathic Piece, 1969; Jacques
Derrida, “Telepathy” (1981), trans. Nicholas Royle, Oxford Literary
Review 10 (1988): 14.
2. Jack Burnham, “Introduction,” in Great Western Salt Works, 11.
3. This sense of disillusionment is clearly expressed in Jack
Burnham, “Art and Technology: The Panacea That Failed,” in The
Myths of Information: Technology and Postindustrial Culture, ed.
Kathleen Woodward (Bloomington, IN, 1983), 200–215.
4. See the canonical anthology edited by Hal Foster, The Anti-
aesthetic: Essays on Postmodern Culture (Seattle, 1983). The limitations
of postmodern theory with regard to the history of aesthetics have
already been noted by philosophers and art historians; see, e.g.,
Jacques Rancière, The Politics of Aesthetics, trans. Gabriel Rockhill
(London, 2004); and Beth Hinderliter, William Kaizen, Vered Maimon,
and Jaleh Mansoor, eds., Communities of Sense: Rethinking Aesthetics
and Politics (Durham, NC, 2009).
5. Luke Skrebowski, “Jack Burnham Redux: The Obsolete in
Reverse?” Grey Room 65 (2016): 109.
6. See Caroline A. Jones, “On Jack Burnham’s ‘Systems Esthetics,’”
Artforum 51, no. 1 (2012): 113–16; Edward A. Shanken, “The House
That Jack Built: Jack Burnham’s Concept of ‘Software’ as a Metaphor
for Art,” Leonardo Electronic Almanac 6, no. 10 (1998). On Burnham
in relation to relational aesthetics, see Luke Skrebowski, “All Systems