BCP Business & Management MEEA 2022 Volume 34 (2022) 1260 A DuPont-based Case Study on Bilibili Yaxin Jia * School of Shenzhen Tourism, Jinan University, Guangdong, China *Corresponding author: hiddleston@stu2019.jnu.edu.cn Abstract. The DuPont financial analysis system depicts an organization's present financial status more accurately than many other systems. The improvement of my country's economy has led to higher demands for enterprises' management systems. Businesses must strengthen their internal management. To achieve the aims described above, it's important to evaluate the financial status of businesses, especially listed organisations' management.This article makes a study of Bilibili's financial position from 2019 to 2021 using the DuPont financial analysis system as its primary resource. The profitability of Bilibili, as well as its operational capacity, solvency, and growth potential, are all subjected to an examination by way of a DuPont study. Analysis of four features, discussion of the challenges that its financial management faces. Keywords: Bilibili; DuPont Analysis; Financial indicator. 1. Introduction 1.1 Background The culture of the two-dimensional world gave rise to the bilibili. While working on just one field, it simultaneously developed its very own signature platform style. In recent years, as a content creation platform, Bilibili has continued to explore on the road of breaking the circle. In terms of content, it has opened up a diversified content circle such as life and fashion. Formally, it has increased the exploration of OGV long videos and Story Mode short videos. In order to gain the growth of users and the long-term development of the platform, Bilibili has continued to explore on the road of breaking the circle. The number of users continues to rise, the user stickiness is quite strong, and a significant number of the users are young people. In addition, the proportion of young people among the users is significant. The attention of the rest of the globe has been drawn to its current development status as well as its future prospects. However, the external issue has also centered on the company's decision to simplify its revenue structure while also incurring long-term continuing losses. Now it's time to conduct a study of Bilibili's current financial status using the DuPont financial analysis system. Long before the rise of Bilibili, the most well-known video websites in China's domestic market for video websites were primarily Tencent, iQiyi, and Youku; however, Bilibili relies on free video creation and a variety of video content. Additionally, Bilibili relies on the video barrage, which quickly emerged in the initially stable market structure of video websites. When compared to the TV series, movies, and exclusive variety show videos that are provided by other video sites, Bilibili relies on a large number of two-dimensional exclusive resources, and there are no interludes in the video. The majority of the movies and TV shows require users to be members in order to watch them, and there are generally a lot of advertisements on other video sites. The advertisement has received a lot of positive comments from people, which is encouraging. However, as a result of the growth of mobile networks and the increased speed at which people live their lives nowadays, people's time is now more fragmented. In a setting like this, new types of video production for shorter lengths of time, such Douyin and Kuaishou, have evolved. The subject matter encompasses a diverse array of topics, including It offers a variety of entertainment options, including food, music, dance, and other activities, and it has few criteria for users who want to contribute videos. While doing so, it will swiftly locate user preferences and promote a big number of content items that are related. In response to these shifts, Bilibili introduced a new short video